Wedge Card

What is Wedge Card?

Wedge Card is a reward card that can be used in independent shops, cafes, bars and restaurants to take advantage of special deals and discounts. There are over 500 outlets across the borough participating in the scheme, and a further 900 businesses across London. The network is growing daily.

How do I find Wedge offers in my area?

In Kensington and Chelsea you're never far away from your next Wedge deal and finding a Wedge retailer couldn't be easier. Log on to www.wedgecard.co.uk and search your area or for a particular type of retailer nearby. Or if you're out and about in the borough keep an eye out for the Wedge logo in-store.

Here is just a small selection of Wedge outlets across the borough.

• Earls Court
• Holland Park
• Kensington High Street 
• King's Road 
• Knightsbridge
• Ladbroke Grove and Golborne Road
• Portobello Road and Notting Hill 
• South Kensington

Why does the Council support Wedge Card?

In March 2010 the Council sent out free Wedge Cards to all households in the borough (they normally cost £10 each). Employees working in the borough can also get free cards (click here for details).

We know that our residents are concerned about small independent shops, cafés, bars and restaurants disappearing, and in 2006 the Council held a Retail Commission to look at what could be done to support these businesses.

Wedge Card is a scheme that enables everyone to support their independent retailers. By using a Wedge Card you:

•  benefit from deals and special offers;
•  support the local independent businesses that help to make our borough a vibrant place to live; and
•  keep money within your community

How can I find out more?

Log on to www.wedgecard.co.uk and don't forget to register for My Wedge for all the latest news, events and offers available in Kensington and Chelsea.