Get ahead of the Games and keep London moving

08 February 2012

The Government, Mayor of London, London 2012 and the UK's transport networks have joined forces to launch a major new national campaign to encourage the travelling public to `Get Ahead of the Games' and ensure London and the UK keeps moving during 2012's busy and exciting summer of sport.

For over a year now, London 2012 and TfL have been working with businesses to ensure they have travel plans in place to keep on running and make the most of all the Games have to offer including an estimated £750m of income from visitors to London. With less than six months to go to the London 2012 Games, a new advertising campaign, website and social media channels will communicate directly with the travelling public. `Get Ahead of the Games' explains how, at certain times and in certain locations - the `hotspots' - London and the UK's road and rail networks will be much busier than usual.

But by visiting www.getaheadofthegames.com or following the @GAOTG Twitter channel, people can receive the latest tips, travel information and advice on how to plan ahead and avoid the travel hotspots.

The Mayor of London, Boris Johnson said: "A tremendous amount of planning has been put into ensuring that when the 2012 Games get underway the capital is able to get on with business, enjoy the festival atmosphere and make the most of this unique occasion. Businesses should be able to capitalise on the thousands of visitors and Londoners should be able to get on with their lives. This campaign is key to the preparation and planning that will help everyone in London to profit from what promises to be a remarkable summer."

Councillor Warwick Lightfoot, The Royal Borough of Kensington and Chelsea's Lead Member for London 2012, said: "There is no doubt that the Olympic Games are going to mean that many of us will need to make sure we plan how we get around London this summer. I would urge residents and businesses in the borough to visit the Get Ahead of the Games website to make sure they can avoid the transport hotspots."

LOCOG Chair Sebastian Coe said: "The scale of the Games is unprecedented - across both Games there will be 14,000 athletes, 7,000 technical officials, more than 20,000 media and 11m spectators. Our plans reflect this scale. The Olympic Route Network is a mass transit system which allows us to manage Games traffic and get those involved where they need to be and the campaign we're talking about today will give people all the information they need to plan their journeys this summer. Many thousands of businesses are already working to help their employees get to and from work this summer and London's residents can now do the same. Success depends on all of us doing our bit to keep London and the UK moving."