An urban landscape
RBKC Direct - Parks
Newsletter 11 | July 2006

Back the bid for ‘blooming’ championship

A picture of flowers in a park.

An attractive local environment with better landscaping and less litter, graffiti and vandalism all combine to make a better city life in Kensington and Chelsea. Last year's silver medal at the Britain in Bloom awards highlighted Kensington and Chelsea's impressive track record in improving all of these elements. Now the borough has made it to the Britain in Bloom competition finals again - and this time it is going for gold in both Britain in Bloom and London in Bloom while also competing for the first time to win the title of London Champion of Champions.

Campaign aims

The ‘in Bloom’ campaigns encourage communities of all sizes to make positive and lasting changes for the better to their local areas. The campaigns incorporate floral displays and permanent planting and also consider environmental issues such as biodiversity and sustainability, as well as recycling and a clean street scene. The overall aim is for members of the community to prove they take pride in where they live and wish to prove this to others.

Community involvement

While judges have been visiting the borough unannounced since April we also have the opportunity to take them on a guided tour in the summer. The tour incorporates a range of business, residential and Council-owned gardens and parks.

The Council's various departments are all working hard to do their bit to help the borough take gold. Major planting programmes around the borough are underway including the planting of a colourful prairie meadow on Warwick Road. The Council's recycling team continues its drive to get more local people recycling and composting. On top of this the first phase of the Parks Strategy Improvement programme starts this year (Kensington Memorial Park), consultations are being held on phase two (St Lukes) and the consultation process for Westfield Park is being brought forward to this summer.

Growing the campaign

The Council doesn't judge individual gardens as part of ‘in Bloom’ but relies on the various gardening clubs and groups to let them know who has entered their competitions. Evidence of all of ‘in Bloom’ happenings in the borough is used to help convince the judges that the borough deserves gold. Residents and businesses can all play their part by getting involved Britain in Bloom this year. If you are interested in supporting the campaign or finding out more please call 020 7602 5281, email britain.inbloom@rbkc.gov.uk or visit www.rbkc.gov.uk/inbloom.

Community gains

The ‘in Bloom’ campaigns are an important opportunity for local communities. They aim to:

  • Encourage local people to plan and manage their local environment
  • Promote long-term improvements in the local area
  • Regenerate disadvantaged areas
  • Stimulate voluntary work and cooperation between community groups

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