Estate agent boards

Town and Country Planning Act 1990

Town and country planning (control of advertisements) (England) Regulations 2007

Regulation 7: Direction restricting deemed consent

The Secretary of State for Communities and Local Government, in pursuance of the powers conferred on him by Regulation 7 of the Town and Country Planning Control of Advertisements (England) 2007 has directed that the provisions of Class 3A, of Schedule 3, Part 1 of the Regulations shall be withdrawn in specified parts of the Royal Borough.

The Direction came into force on 27 September 2010 and is valid for 10 years.

In consequence of the Direction, the display of advertisements relating to the sale or letting of land or property in which they are displayed, is not permitted in the defined areas, unless express consent has been given by the Council.

The Council will take action to remove any advertisement board displayed in these areas, which may culminate in prosecution.

If you suspect that an estate agent board is being displayed in an area where it is not permitted, you can report it using the Planning Enforcement Allegation form.

Planning Enforcement Allegation form

Maps showing the affected properties are set out in the below schedule.


This Direction relates to the display of advertisements for residential properties under Class 3A in Part 1 of Schedule 3 to the Regulations in the following areas:

Conservation Area 1 – Oxford Gardens

Conservation Area 1 – Oxford Gardens [PDF] (file size 334.43 KB)

Conservation Area 2 – Norland

Conservation Area 2 – Norland [PDF] (file size 304.01 KB)

Conservation Area 3 – Ladbroke

Conservation Area 3 – Ladbroke [PDF] (file size 478.29 KB)

Conservation Area 4 – Pembridge

Conservation Area 4 – Pembridge [PDF] (file size 393.36 KB)

Conservation Area 5 – Holland Park: Holland Road on both sides

Conservation Area 6 – Kensington

Conservation Area 6 – Kensington [PDF] (file size 425.5 KB)

Conservation Area 8 – Edwardes Square/Scarsdale and Abingdon

  • The ‘island’ area at the northern end of Earls Court Road bordering Kensington High Street enveloped by Conservation Area 8
  • The ‘island’ area to the east of Conservation Areas 8 and 27 up to the western boundary of Conservation Areas 9A, 9C, 9D and the southern boundary of Conservation Area 6

Conservation Area 9D – Cornwall

Conservation Area 9D – Cornwall [PDF] (file size 266.18 KB)

Conservation Area 10 – Queens Gate

Conservation Area 10 – Queens Gate [PDF] (file size 411.78 KB)

Conservation Area 11 (A-D) – Earls Court Village – Courtfield – Earl’s Court Square – Neverne Square, and two associated island areas: the area delineated by and including Courtfield Road, the south side of Cromwell Road (between and including the eastern side of Ashburn Gardens and western side of Gloucester Road) and including that part of Ashburn Place and Harrington Gardens between conservation areas 11B and 10. Also the island area enclosed by conservation areas 10, 11B, 12 and 13A that includes Rosary Gardens, Brechin Place and the Old Brompton Road.

Conservation Area 11 (A-D) Courtfield [PDF] (file size 313.12 KB)
Conservation Area 11 (A-D) Earls Court-Sq [PDF] (file size 252.86 KB)
Conservation Area 11 (A-D) Neverne Sq [PDF] (file size 282.23 KB)

Conservation Area 12 – The Boltons

Conservation Area 12 – The Boltons [PDF] (file size 334.91 KB)

Conservation Area 13A – Thurloe/Smiths Charity part (western part, bounded by and including Onslow Gardens (running north-south) and including Selwood Terrace between Old Brompton Road and Fulham Road)

Conservation Area 13A - Thurloe [PDF] (file size 361.59 KB)

Conservation Area 16 – Sloane/Stanley

Conservation Area 16 - Sloane - Stanley [PDF] (file size 280.5 KB)

Conservation Area 17 – Chelsea Park/Carlyle

Conservation Area 18 – Chelsea (two southern parts only)

Sydney Street on both sides (entire length)

Cheyne Conservation Area 19 – only Oakley Street on both sides

Conservation Area 20 – Royal Hospital

Conservation Area 20 – Royal Hospital [PDF] (file size 321.95 KB)

Conservation Area 26 – Philbeach

Conservation Area 26 Philbeach [PDF] (file size 353.28 KB)

Conservation Area 27 – Lexham

Conservation Area 27 - Lexham [PDF] (file size 259.18 KB)

Conservation Area 28 – Colville

Conservation Area 28 - Colville [PDF] (file size 374.85 KB)

The reasons for the Secretary of State’s decision are set out in his letter of 27 March 2009 to the Council, a copy of which is below:

Secretary of State’s letter of 27 March 2010 [PDF] (file size 904Kb)

Please also see

Map for the Direction [PDF] (file size 240Kb)

Council's letter to the estate agents of RBKC [PDF] (file size 844Kb)

24 August 2010
Robert Segall
Head of Branch
Department for Communities and Local Government
Authorised by the Secretary of State to sign on that behalf