Town and Country Planning Act 1990
Town and country planning (control of advertisements) (England) Regulations 2007
Regulation 7: Direction restricting deemed consent
The Secretary of State for Communities and Local Government, in pursuance of the powers conferred on him by Regulation 7 of the Town and Country Planning Control of Advertisements (England) 2007 has directed that the provisions of Class 3A, of Schedule 3, Part 1 of the Regulations shall be withdrawn in specified parts of the Royal Borough.
The Direction came into force on 27 September 2010 and is valid for 10 years.
In consequence of the Direction, the display of advertisements relating to the sale or letting of land or property in which they are displayed, is not permitted in the defined areas, unless express consent has been given by the Council.
The Council will take action to remove any advertisement board displayed in these areas, which may culminate in prosecution.
If you suspect that an estate agent board is being displayed in an area where it is not permitted, you can report it using the Planning Enforcement Allegation form.
Maps showing the affected properties are set out in the below schedule.
This Direction relates to the display of advertisements for residential properties under Class 3A in Part 1 of Schedule 3 to the Regulations in the following areas:
Conservation Area 1 – Oxford Gardens
Conservation Area 2 – Norland
Conservation Area 3 – Ladbroke
Conservation Area 4 – Pembridge
Conservation Area 5 – Holland Park: Holland Road on both sides
Conservation Area 6 – Kensington
Conservation Area 8 – Edwardes Square/Scarsdale and Abingdon
- The ‘island’ area at the northern end of Earls Court Road bordering Kensington High Street enveloped by Conservation Area 8
- The ‘island’ area to the east of Conservation Areas 8 and 27 up to the western boundary of Conservation Areas 9A, 9C, 9D and the southern boundary of Conservation Area 6
Conservation Area 9D – Cornwall
Conservation Area 10 – Queens Gate
Conservation Area 11 (A-D) – Earls Court Village – Courtfield – Earl’s Court Square – Neverne Square, and two associated island areas: the area delineated by and including Courtfield Road, the south side of Cromwell Road (between and including the eastern side of Ashburn Gardens and western side of Gloucester Road) and including that part of Ashburn Place and Harrington Gardens between conservation areas 11B and 10. Also the island area enclosed by conservation areas 10, 11B, 12 and 13A that includes Rosary Gardens, Brechin Place and the Old Brompton Road.
Conservation Area 12 – The Boltons
Conservation Area 13A – Thurloe/Smiths Charity part (western part, bounded by and including Onslow Gardens (running north-south) and including Selwood Terrace between Old Brompton Road and Fulham Road)
Conservation Area 16 – Sloane/Stanley
Conservation Area 17 – Chelsea Park/Carlyle
Conservation Area 18 – Chelsea (two southern parts only)
Sydney Street on both sides (entire length)
Cheyne Conservation Area 19 – only Oakley Street on both sides
Conservation Area 20 – Royal Hospital
Conservation Area 26 – Philbeach
Conservation Area 27 – Lexham
Conservation Area 28 – Colville
The reasons for the Secretary of State’s decision are set out in his letter of 27 March 2009 to the Council, a copy of which is below:
Secretary of State’s letter of 27 March 2010 [PDF] (file size 904Kb)
Please also see
Map for the Direction [PDF] (file size 240Kb)
Council's letter to the estate agents of RBKC [PDF] (file size 844Kb)
24 August 2010
Head of Branch
Department for Communities and Local Government
Authorised by the Secretary of State to sign on that behalf