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Property details

Case reference: CA/16/08413
Address: 208 Earl's Court Road, LONDON, SW5 9QB
Ward: Earls Court
Polling district: 08
Listed Building Grade:
Conservation area: Nevern Square

Applicant details

Applicant's name: McDonald's Restaurants Ltd
Applicant company name: Planware Ltd
Contact address: The Granary First Floor 37 Walnut Tree Lane Sudbury, Suffolk CO10 1BD

Proposal details

Application type: CA (Control of Advert)
Proposed development Installation of No2 internally illuminated fascia signage to replace existing No1 yellow "Golden Arch" and No1 white McDonald's text; installation of No1 internally illuminated hanging sign
Date received: 13 Dec 2016
Registration date:
(Statutory start date)
13 Dec 2016
Application status: Decided
Target date for decision: 07 Feb 2017

Decision details

This case has not yet been decided.

Decision: Grant Planning Permission/Consent
Decision date: 07 Feb 2017
Conditions and reasons:


Brightness limit The maximum steady brightness of the illumination of the advertisements shall not exceed 600 candelas per square metre.
Reason - To accord with policy CR4 of the Consolidated Local Plan as an advertisement of greater brightness would be unduly obtrusive and would be detrimental to the amenity of the area.


Illumination restricted to opening hours The advertisements shall only be illuminated during the opening hours of the premises to which it relates.
Reason - To accord with policy CR4 of the Consolidated Local Plan as illumination outside these hours would be unduly obtrusive and would be detrimental to the amenity of the area.


Not intermittent The illumination of the advertisements shall not at any time be intermittent.
Reason - To safeguard local visual and residential amenity/ to prevent the distraction of road users in the vicinity in accordance with policy CR4 of the Consolidated Local Plan.



Enforcement of Conditions (PP)
Your attention is drawn to the Conditions of this Permission and to the Council's powers of enforcement, including the power to serve a Breach of Condition Notice under the Town and Country Planning Act 1990, as amended. All Conditions must be complied with. If you wish to seek to amend a Condition you should apply to do so under s.73 of the Act, explaining why you consider it is no longer necessary, or possible, to comply with a particular condition.


Variations to Approved Drawings
Planning permission is hereby granted for the development as shown on the approved drawings. Any variation to the approved scheme may require further permission, and unauthorised variations may lay you open to planning enforcement action. You are advised to seek advice from the Directorate of Planning and Borough Development, before work commences, if you are thinking of introducing any variations to the approved development. Advice should urgently be sought if a problem occurs during approved works, but it is clearly preferable to seek advice at as early a stage as possible. Use the following link to see how advice can be obtained: Planning Advice Service


GTD/No pre-app/Est.Guid/No amend reqd
To assist applicants in finding solutions to problems arising in relation to their development proposals the Local Planning Authority has produced planning policies, and provided written guidance, all of which are available on the Council's website, and which has been followed in this instance.

Committee details

Decision by: This case is currently due to be decided under delegated powers.

Appeal details

This case has not been appealed.

Planning Inspectorate reference number:
Appeal received:
Appeal type:
Appeal procedure:
Appeal start date:
Deadline for comments to be received by the Planning Inspectorate:
Appeal decision:
Appeal decision date:

Contact details

Planning case officer: Ben Brockey
Planning team: Central Area team
Telephone: 020 7361 3012

Comment on this application

The consultation period for this application has ended.

Documents related to case CA/16/08413

Date publishedDocument TypeViewDescription
14 Dec 2016  Direct Web Link  Direct Web Link-1798928.pdf   LINK ALL DOCUMENTS TO PP/16/08412 
14 Dec 2016  Other  Other-1798888.pdf   LCD Screen spec 
14 Dec 2016  Other  Other-1798889.pdf   LCD Stand spec 
14 Dec 2016  Other  Other-1798890.pdf   LIM4 303mm McDonalds text 
14 Dec 2016  Other  Other-1798891.pdf   DESIGN AND ACCESS STATEMENT - ResubmissionLIM1556921830001.doc 
14 Dec 2016  Photo  Photo-1798892.pdf   LCD Screen photo(1)56921830001.JPG 
14 Dec 2016  Drawing  Drawing-1798893.pdf   PlanningStatementincludedinDesignandAccessStatement 
14 Dec 2016  Other  Other-1798899.pdf   AttachmentSummary 
14 Dec 2016  Other  Other-1798900.pdf   FeeCalculation 
14 Dec 2016  Application Form  Application Form-1798901.pdf   ApplicationFormNoPersonalData 
15 Dec 2016  Correspondence  Correspondence-1799798.pdf   Validation acknowledgement 
07 Feb 2017  Drawing - Approved  Drawing - Approved-1798894.pdf   1560001502 B 
07 Feb 2017  Drawing - Approved  Drawing - Approved-1798895.pdf   1560001506 G 
07 Feb 2017  Drawing - Approved  Drawing - Approved-1798896.pdf   1560001509 F 
07 Feb 2017  Drawing - Approved  Drawing - Approved-1798897.pdf   1560001505 F 
07 Feb 2017  Drawing - Approved  Drawing - Approved-1798898.pdf   1560001501 B 
07 Feb 2017  Decision  Decision-1842144.pdf   Decision Notice 
07 Feb 2017  Report  Report-1842145.pdf   Report (Officers)