1)
The proposed advertisement, because of its location, size, height, orientation and method of illumination, would result in harm to the visual amenity of the streetscape, contrary to policy CR4 of the Consolidated Local Plan.
2)
The location and position of the proposed advertisement would fail to allow the safe and unobstructed movement of pedestrians and other users of the footway contrary to policies CT1, CR3 and CR4 of the Consolidated Local Plan.