1)
By reason of their siting, size and scale, the proposed signs would harm the visual amenity of the vicinity, and be contrary to policies contained within the Consolidated Local Plan, in particular policies CL1, CL2, CL3 and CR4 adopted July 2015, the aims of the Pembridge Conservation Area Appraisal adopted January 2017, and the Shopfront Supplementary Planning Document adopted 25 November 2011.