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1)

The proposed advertisement, because of its location, size, height, orientation and method of illumination, would result in harm to the visual amenity of the streetscape, contrary to policy CR4 of the Consolidated Local Plan.

2)

The location and position of the proposed advertisement would fail to allow the safe and unobstructed movement of pedestrians and other users of the footway contrary to policies CT1, CR3 and CR4 of the Consolidated Local Plan.

1)

Policies of Particular Relevance
You are advised that this application was determined by the Local Planning authority with regard to Development Plan policies including relevant policies contained within the London Plan 2015 (Consolidated with Alterations since 2011); the Consolidated Local Plan 2015 and the 'Saved' policies of the Unitary Development Plan adopted 25 May 2002.