17 May 2017
Young people who can capture the essence of doing business on Portobello and Golborne Road Market on video could be in with a chance of winning one of two prizes worth £500 each. The two competitions are organised by the National Association of British Market Authorities (NABMA) and the Royal Borough’s New Youthquake initiative as part of May’s Love Your Local Market celebrations.
New Youthquake aims to make the 150-year-old street market more relevant to young traders and their customers by capturing what the market means to the young generation. Videos can cover any of three categories: entrepreneurship, documentary and youth markets. Anyone aged between 16 and 25 can enter and entries are also welcomed from youth groups and colleges.
To launch New Youthquake a series of free and low-cost music, fashion and business events have been organised by local organisations and businesses including Kensington and Chelsea College, the Museum of Brands, Packaging and Advertising, Portobello Business Centre and Goldfinger Factory. On Saturday 27 May and Sunday 28 May traders and performers aged 16 to 30 will take over the Portobello Market between Lancaster Road and Cambridge Gardens to sell their wares and promote their trades and skills. Full details on how to enter the video contest can be found at www.loveyourlocalmarket.co/youthquake-entry-form/
Anyone entering the New Youthquake video competition will automatically be entered into the NABMA competition to celebrate international Love Your Local Market fortnight.
Graham Wilson, OBE, chief executive NABMA said: “Young people are vital to the future of markets and there are already wonderful examples of how young people are making a great success of a markets business. Through this competition we want to capture the ways young people are engaging with markets and their perceptions of the different aspects of market activity.”
Cllr Tim Ahern, the Royal Borough’s Cabinet Member with responsibility for the market said: “Portobello and Golborne market has long been associated with fashion and business startups. The New Youthquake initiative aims to build on this tradition and make it the focal point of a west London youth culture and enterprise movement.”
Sadia Conteh-Mosere, author who is taking a New Youthquake stall to promote and sell her book said: "Being a part of The New Youthquake movement is such an exciting experience. Now that I’m 28 it's not often opportunities like this arise because the age cut-off is usually 25 and in many cases people are still trying to figure out what exactly it is they want to do around that age. I'm super chuffed to be involved as people query 'But why a market stall for a book?' I respond with 'Because I'm letting my mess be my message, I'm finding the people before the people find me!"