Licensing Register - Premises Licences and Club Registrations - Licences Granted for Case Reference: LICPR/19/232189

Details for Case Reference: LICPR/19/232189

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Property Details | Licensee Details | Licence Details | Licensable Activities and Conditions | Licensing Team contact details

Property Details
Case Reference Number: LICPR/19/232189
Trading Name and Address: Formerly Blakes Hotel
33-39 Roland Gardens, LONDON, SW7 3PF
Ward: Courtfield
Conservation Area: Thurloe and Smith's Charity
Designated Premises Supervisor: Mr Stefano Squecco
Licensee Details
Licensee:

Blakes Management Ltd
Blakes Hotel
33 Roland Gardens
Kensington
London
SW7 3PF

Licence Details
Licence Type: Premises Licence
Licence Number: 19/232189/4
First Licence Date: 04/04/2019
Latest Start Date: 04/08/2021
Expiry Date:
Licence Terminated:
Reason:
Licensable Activities and Conditions
Granted Licensable Activities Exhibition of a film - Indoors
In Hotel bedrooms only
Monday 00:00 to 24:00
Tuesday 00:00 to 24:00
Wednesday 00:00 to 24:00
Thursday 00:00 to 24:00
Friday 00:00 to 24:00
Saturday 00:00 to 24:00
Sunday 00:00 to 24:00

Playing of recorded music - Indoors
In the Ground Floor Restaurant and Bar and the Basement Chinese Room/Restaurant and Bar
Monday 23:00 to 24:00
Tuesday 23:00 to 24:00
Wednesday 23:00 to 24:00
Thursday 23:00 to 24:00
Friday 23:00 to 24:00
Saturday 23:00 to 24:00

Provision of late night refreshments - Indoors
To members of the public in the Ground Floor Restaurant and Bar and the Basement Chinese Room/Restaurant and Bar
Monday 23:00 to 24:00
Tuesday 23:00 to 24:00
Wednesday 23:00 to 24:00
Thursday 23:00 to 24:00
Friday 23:00 to 24:00
Saturday 23:00 to 24:00
Sunday 23:00 to 24:00

Sale by retail of alcohol - On the Premises
To Hotel residents and their bona fide guests.
Monday 00:00 to 24:00
Tuesday 00:00 to 24:00
Wednesday 00:00 to 24:00
Thursday 00:00 to 24:00
Friday 00:00 to 24:00
Saturday 00:00 to 24:00
Sunday 00:00 to 24:00

Sale by retail of alcohol - On the Premises
To members of the public in the Ground Floor Restaurant and Bar
Monday 10:00 to 24:00
Tuesday 10:00 to 24:00
Wednesday 10:00 to 24:00
Thursday 10:00 to 24:00
Friday 10:00 to 24:00
Saturday 11:00 to 24:00
Sunday 12:00 to 23:30

Sale by retail of alcohol - On the Premises
To members of the public in the Chinese Room and Restaurant and Bar in the Basement
Monday 11:00 to 24:00
Tuesday 11:00 to 24:00
Wednesday 11:00 to 24:00
Thursday 11:00 to 24:00
Friday 11:00 to 24:00
Saturday 11:00 to 24:00
Sunday 12:00 to 23:30

Conditions 01 (1) The responsible person must ensure that staff on relevant premises do not carry out, arrange or participate in any irresponsible promotions in relation to the premises.

(2) In this paragraph, an irresponsible promotion means any one or more of the following activities, or substantially similar activities, carried on for the purpose of encouraging the sale or supply of alcohol for consumption on the premises-

(a) games or other activities which require or encourage, or are designed to require or encourage, individuals to-
(i) drink a quantity of alcohol within a time limit (other than to drink alcohol sold or supplied on the premises before the cessation of the period in which the responsible person is authorised to sell or supply alcohol), or
(ii) drink as much alcohol as possible (whether within a time limit or otherwise);

(b) provision of unlimited or unspecified quantities of alcohol free or for a fixed or discounted fee to the public or to a group defined by a particular characteristic in a manner which carries a significant risk of undermining a licensing objective;

(c) provision of free or discounted alcohol or any other thing as a prize to encourage or reward the purchase and consumption of alcohol over a period of 24 hours or less in a manner which carries a significant risk of undermining a licensing objective;

(d) selling or supplying alcohol in association with promotional posters or flyers on, or in the vicinity of, the premises which can reasonably be considered to condone, encourage or glamorise anti-social behaviour or to refer to the effects of drunkenness in any favourable manner;

(e) dispensing alcohol directly by one person into the mouth of another (other than where that other person is unable to drink without assistance by reason of disability).

02 The responsible person must ensure that free potable water is provided on request to customers where it is reasonably available.


03 (1) The premises licence holder or club premises certificate holder must ensure that an age verification policy is adopted in respect of the premises in relation to the sale or supply of alcohol.

(2) The designated premises supervisor in relation to the premises licence must ensure that the supply of alcohol at the premises is carried on in accordance with the age verification policy.

(3) Subject to sub-paragraph (4) the policy must require individuals who appear to the responsible person to be under 18 years of age (or such older age as may be specified in the policy) to produce on request, before being served alcohol, identification bearing their photograph, date of birth and either-

(a) a holographic mark, or

(b) an ultraviolet feature

4) The age verification policy may make provision permitting a responsible person to accept identification in digital form ('relevant ID') instead of identification of a type described in sub-paragraph (3).

(5) Where provision envisaged by sub-paragraph (4) is included in the policy, the policy must make provision dealing with the circumstance described in paragraph (6).

(6) The circumstance in this sub-paragraph arises where-

(a)the responsible person has reason to believe that a person ('P') who seeks to be supplied with alcohol from a place to which the age verification policy applies has not attained the age of 18, or such greater age as the age verification policy may prescribe ('the relevant age'); and

(b)P has indicated their wish to use the relevant ID.

(7) When the circumstance in paragraph (6) arises, the policy must state-

(a)that P is obliged, upon the request of the responsible person, to make available to the responsible person the means by which their relevant ID may be verified; but

(b)that the responsible person may only accept P's relevant ID where the condition in sub-paragraph (8) applies.

(8) The condition in this sub-paragraph is that the responsible person is covered by an agreement with a DVSP ('the relevant DVSP') for the provision of digital verification services where-

(a)the relevant DVSP has agreed that it will confirm, in the course of providing its services to the responsible person, whether or not P has attained the relevant age;

(b)the relevant DVSP has agreed that it will deliver identification to the responsible person that reaches at least a medium level of confidence;

(c)that level of confidence has been verified by a DVSP, whether that DVSP is the relevant DVSP or another; and

(d)the relevant DVSP is registered as a provider of those services in accordance with Version 0.4 or Version 1.0 of the DVS trust framework.

(9) In this paragraph-

(a)'DVSP' means a person who provides digital verification services, and is included in the register maintained by the Secretary of State under section 32 (DVS register) of the Data (Use and Access) Act 2025 ('the 2025 Act');

(b)'DVS trust framework' is to be construed in accordance with section 28 (DVS trust framework) of the 2025 Act;

(c)'medium level of confidence', in respect of identification described in sub-paragraph (8)(b), is to be construed in accordance with-

(i)Version 0.4 of the DVS trust framework, in the case that the relevant DVSP, or as the case may be, another DVSP provides the service described in sub-paragraph (8)(c), and is registered as a provider of that service, in the DVS register, in accordance with Version 0.4 of the DVS trust framework;

(ii)Version 1.0 of the DVS trust framework, in the case that the relevant DVSP, or as the case may be, another DVSP provides the service described in sub-paragraph (8)(c), and is registered as a provider of that service, in the DVS register, in accordance with Version 1.0 of the DVS trust framework.

(10) For the purposes of sub-paragraph (6) 'supplied' is to be construed in accordance with section 14 of the Licensing Act 2003.

(11) Nothing in sub-paragraphs (4) to (10) prevents the supply of alcohol to a person based upon identification of a type described in sub-paragraph (3).

04 The responsible person must ensure that-

(a) where any of the following alcoholic drinks is sold or supplied for consumption on the premises (other than alcoholic drinks sold or supplied having been made up in advance ready for sale or supply in a securely closed container) it is available to customers in the following measures-
(i) beer or cider: ╜ pint;
(ii) gin, rum, vodka or whisky: 25 ml or 35 ml; and
(iii) still wine in a glass: 125 ml;

(b) these measures are displayed in a menu, price list or other printed material which is available to customers on the premises; and

(c) where a customer does not in relation to a sale of alcohol specify the quantity of alcohol to be sold, the customer is made aware that these measures are available.

05 1. A relevant person shall ensure that no alcohol is sold or supplied for consumption on or off the premises for a price which is less than the permitted price.

2. For the purposes of the condition set out in paragraph 1-
(a) 'duty' is to be construed in accordance with the Alcoholic Liquor Duties Act 1979;

(b) 'permitted price' is the price found by applying the formula-
P = D + (DxV)
where-
(i) P is the permitted price,
(ii) D is the amount of duty chargeable in relation to the alcohol as if the duty were charged on the date of the sale or supply of the alcohol, and
(iii) V is the rate of value added tax chargeable in relation to the alcohol as if the value added tax were charged on the date of the sale or supply of the alcohol;

(c) 'relevant person' means, in relation to premises in respect of which there is in force a premises licence-
(i) the holder of the premises licence,
(ii) the designated premises supervisor (if any) in respect of such a licence, or
(iii) the personal licence holder who makes or authorises a supply of alcohol under such a licence;

(d) 'relevant person' means, in relation to premises in respect of which there is in force a club premises certificate, any member or officer of the club present on the premises in a capacity which enables the member or officer to prevent the supply in question; and

(e) 'value added tax' means value added tax charged in accordance with the Value Added Tax Act 1994.

3. Where the permitted price given by Paragraph (b) of paragraph 2 would (apart from this paragraph) not be a whole number of pennies, the price given by that sub-paragraph shall be taken to be the price actually given by that sub-paragraph rounded up to the nearest penny.

4. (1) Sub-paragraph (2) applies where the permitted price given by Paragraph (b) of paragraph 2 on a day ('the first day') would be different from the permitted price on the next day ('the second day') as a result of a change to the rate of duty or value added tax.
(2) The permitted price which would apply on the first day applies to sales or supplies of alcohol which take place before the expiry of the period of 14 days beginning on the second day.

06 (i) The admission of children to the exhibition of any film must be restricted in accordance with the recommendation of the designated film classification body unless section (ii) applies.

(ii) Where the licensing authority notifies the holder of the licence that this subsection applies the admission of children must be restricted in accordance with any recommendation made by the licensing authority.

In this section-
"children" means persons aged under 18; and
"film classification body" means the person or persons designated as the authority
under section 4 of the Video Recordings Act 1984 (c. 39) (authority to determine suitability
of video works for classification).


07 (1) No supply of alcohol may be made under the premises licence-
(a) at a time when there is no designated premises supervisor in respect of the premises licence, or
(b) at a time when the designated premises supervisor does not hold a personal licence or his personal licence is suspended.

(2) Every supply of alcohol under the premises licence must be made or authorised by a person who holds a personal licence.

08 Where this licence includes a condition that at specified times one or more individuals must be at the premises to carry out a security activity, each individual must be licensed by the Security Industry Authority, with the following exceptions:

a) premises where the premises licence authorises plays or films
b) any occasion mentioned in paragraph 8(3)(b) or (c) of Schedule 2 to the Private Security Industry Act 2001 (premises being used exclusively by a club with a club premises certificate, under a temporary event notice authorising plays or films or under a gaming licence), or
c) any occasion within paragraph 8(3)(d) of Schedule 2 to the Private Security Industry Act 2001

09 No music or amplified sound shall be generated within the premises so as to give rise to nuisance within neighbouring dwellings.

10 No noise or vibration associated with the operation of plant at the premises shall give rise to a nuisance to the occupiers of neighbouring properties.

11 No smells generated from the cooking processes at the premises shall give rise to a nuisance to the occupiers of neighbouring properties.

12 Clearly legible notices shall be displayed at all exits from the premises, including onto the external courtyard, requesting persons to respect the needs of local residents and to leave the premises and area quietly.

13 Speakers for the amplification of sound shall not be positioned along the party wall in the Chinese Room/Restaurant in the Basement adjoining residential premises.

14 The supply of alcohol in the external courtyard shall be by waiter or waitress service only.

15 Alcohol may only be supplied in the external courtyard to persons who are seated. Staff shall not permit persons to consume alcohol whilst standing in the external courtyard.

16 A maximum of 12 persons (excluding staff) shall be in the external courtyard at any one time.

17 The external courtyard shall be kept clear of all persons between 20:30 and 08:00 the day following, save for residents and their bona fide guests and staff having access to and egress from hotel bedrooms and back of house areas. The Premises Licence Holder shall not permit such persons to loiter in the external courtyard between these hours.

18 The fire exit leading to the external courtyard shall be fitted with a self-closing mechanism.

19 The Ground Floor Restaurant and the Chinese Room/Restaurant in the Basement shall only operate as a restaurant:

a) in which customers are shown to their table; and

b) where the supply of alcohol is by waiter or waitress service only; and

c) which provide food in the form of substantial table meals that are prepared on the Premises and are served and consumed at the table using non-disposable crockery; and

d) which do not provide any take away service of food or drink for immediate consumption; and

e) where alcohol shall not be sold or supplied, otherwise than for consumption by persons who are seated in the Premises and bona fide taking substantial table meals there, and provided always that the consumption of alcohol by such persons is ancillary to taking such meals. Notwithstanding this condition alcohol may be supplied and consumed prior to and after a meal in the restaurants on the Ground Floor and in the Chinese Room/Restaurant in the Basement by up to a maximum of 8 persons, at any one time, on each of the Floors, who are dining at the Premises.

20 Substantial food and non-intoxicating beverages, including drinking water, shall be available in all parts of the premises where alcohol is sold or supplied for consumption on the premises.

21 The maximum number of persons accommodated at any one time (excluding staff) in the Basement Chinese Room/Restaurant and Bar shall not exceed 90 persons.

22 A dedicated telephone number for the Designated Premises Supervisor or the duty manager shall be maintained for use by any person who may wish to make a complaint during the operation of the licence, which shall be provided to the Licensing Authority and local residents' associations and the owners of the adjoining premises at 31, 38, 47 and 49 Roland Gardens and 35 and 37 Roland Way. Any change to the number shall be notified to the Licensing Authority and to local residents' associations within 7 days of the change.

23 No independent sound system (including DJ equipment) shall be brought on to the premises and used for entertainment within the premises, so as to give rise to nuisance within neighbouring dwellings.

24 No more than a maximum of 6 people shall be permitted to queue outside the premises at any one time.


25 During the hours of operation of the premises, the licence holder shall ensure sufficient measures are in place to remove and prevent litter or waste arising or accumulating from customers in the area immediately outside the premises, and that this area shall be swept and or washed, and litter and sweepings collected and stored in accordance with the approved refuse storage arrangements by close of business.

26 All amplified music and sound generated on the premises must be relayed through a sound limiting device, (including any DJ's microphone) which must be linked to a graphic equaliser and set at a level which will not give rise to nuisance to neighbouring residents. The limiter unit shall not be overridden or interfered with at any time.


27 Between the hours of 20:30 and 22:00 daily, all patrons (including hotel residents and their bona fide guests) of the premises shall smoke only in the designated smoking area at the front of the premises or in the designated smoking area in the Basement of the premises. A member of staff shall monitor the designated smoking areas at regular intervals.

28 From 22:00 hours until 07:00 hours daily, all patrons (including hotel residents and their bona fide guests) of the premises shall smoke only in the designated smoking area in the Basement and a member of staff shall monitor this designated smoking area at regular intervals.

29 A maximum of 10 persons shall be permitted to smoke in the designated smoking area at the front of the premises at any one time.

30 A maximum of 20 persons shall be permitted to smoke in the designated external smoking area in the Basement at any one time.

31 There shall be no seating in the designated external smoking area in the Basement.

32 The Premises Licence Holder shall devise and maintain a smoking management policy. A copy of the policy shall be kept at the premises and made available for inspection by an authorised Officer of the Licensing Authority and the Police immediately on request. Staff shall be trained in relation to the policy commensurate with their role at the premises.

33 Rubbish including bottles or cans shall not be deposited outside the premises between 23:00 hours and 07:00 hours the following day.

34 Refuse collections shall take not place between 23:00 hours and 07:00 hours the following day.

35 Deliveries to the premises shall not take place between 23:00 hours and 07:00 hours the following day.

36 All external doors and all windows within the licensed area at Ground Floor level, adjacent to the external rear courtyard area shall be kept closed except for immediate access and egress.

37 No food shall be permitted to be consumed and no drinks in an open container shall be taken outside the premises (including in the external courtyard) between the hours of 20:30 hours and 08:00 hours the following day.

38 The acoustic independent wall between the premises and 31 Roland Gardens shall be maintained subject to any recommendations made by Environmental Health following a reassessment of the sound integrity to be carried out and any recommendations of Environmental Health shall be implemented.

39 Between 08:00 hours and 20:30 hours each day, at least one member of staff shall monitor the rear external courtyard area, at all times when in use by two or more persons.

40 Rubbish including bottles or cans shall not be deposited onto any part of the rear external courtyard area or adjoining staircases or walkways.

41 Between 20:30 hours and 08:00 hours the following day, all external heaters must be turned off and the glass ('birdcage') structure located within the rear external courtyard shall be locked.

42 Between 20:30 hours and 08:00 hours the following day, all external seating and tables within the rear external courtyard shall be roped off or their use otherwise prevented.

43 Clearly legible notices shall be displayed on the doors accessing the rear external courtyard stating that the rear external courtyard shall not be used between 20:30 hours and 08:00 hours the following day except for gaining access to and from hotel rooms.

44 The premises shall install and maintain a comprehensive CCTV system (to the agreed Home Office standard) which ensures all areas of the licensed premises accessible to the public are monitored including all entry and exit points, and the street environment which enables frontal identification of every person entering in any light condition. All cameras shall continually record whilst the premises are open to the public and the recordings shall be kept available for a minimum of 31 days with time and date stamping. CCTV recordings shall be made available to an authorised Officer of the Licensing Authority or a Police Officer together with facilities for viewing immediately upon request.


45 This premises licence shall have no effect, until such time as the existing premises licence for Blakes (premises licence number 09/061847/12) has been surrendered.


46 Licensable activities at the premises shall be ancillary to the main use of the premises as a hotel.

47 With the exception of residents of the Hotel and their bona fide guests and persons who have been permitted to leave the premises temporarily to smoke, there shall be no admission to the premises from 00:00 to 07:00 the day following


48 A staff member from the premises who is conversant with the operation of the CCTV system shall be on duty at all times when the premises are open. This staff member must be able to provide an authorised Officer of the Licensing Authority and the Police with copies of recent CCTV footage or data with the minimum of delay when requested.

49 There shall be a personal licence holder on duty at the premises from 20:00 to 08:00 hours the day following.


50 A daily incident log shall be kept at the premises and made available on request to an authorised Officer of the Licensing Authority or the Police, which shall record the following:

a) all crimes reported to the venue
b) all ejections of patrons
c) any complaints received
d) any incidents of crime and disorder
e) any seizures of drugs or offensive weapons
f) any faults in the CCTV system
g) any refusal of the sale of alcohol h) any visit by a relevant Authority or emergency service i) any other relevant incidents to be recorded.


51 Loudspeakers shall not be located, in the entrance lobby, the external courtyard or outside the premises.


52 The Premises Licence Holder shall ensure that any queue to enter the premises which forms outside the premises is orderly and supervised by door staff, so as to ensure there is no public nuisance or obstruction to the highway.


53 The Premises Licence Holder shall devise and maintain an external courtyard management policy. A copy of the policy shall be kept at the premises and made available for inspection by an authorised Officer of the Licensing Authority or the Police immediately on request. Staff shall be trained in relation to the policy commensurate with their role at the premises.

54 Clearly legible notices shall be displayed in areas designated for smoking encouraging persons to use the areas quietly and consider the needs of local residents.

55 The Premises Licence Holder shall ensure that any persons using areas designated for smoking do so in an orderly manner and are monitored by staff to ensure that there is no public nuisance or obstruction of the public highway.


56 Persons permitted to temporarily leave and then re-enter the premises, e.g. to smoke, shall not be permitted to take drinks or glass containers with them.

57 A "Challenge 25" proof of age scheme shall be operated at the premises where the only acceptable forms of identification are recognised photographic identification cards, such as a driving licence, passport or proof of age card with the PASS Hologram.

58 The Premises Licence Holder shall devise and maintain a safeguarding policy. A copy of the policy shall be kept at the premises and made available for inspection by an authorised Officer of the Licensing Authority or the Police immediately on request. Staff shall be trained in relation to the policy commensurate with their role at the premises.

59 There shall be no dance floor in the Basement Chinese Room/Restaurant and Bar.

60 An amended external management and dispersal policy, to reduce any noise caused by patrons and staff whilst in the vicinity of or leaving the premises and/or obstructing the pavement, shall be submitted to the Environmental Health department of the Council within 28 days of this Decision taking effect. The Policy must be reviewed annually. A copy of any revised policy shall be sent to the Licensing Authority within 7 working days of any amendments being made to the policy. Staff shall be trained in relation to the policy commensurate with their role at the premises.

61 All staff responsible for selling alcohol shall receive regular training in the Licensing Act 2003 in terms of the licensing objectives, offences committed under the Act, the conditions of the premises licence and all policies on external courtyard management; smoking management; external management and dispersal; and safeguarding policies, as required to be implemented by this licence. Staff shall receive refresher training of these matters at intervals of no more than 12 months.

62 Written records of staff training provided pursuant to condition (54) above shall be retained and made available to the Police and authorised Officers of the Licensing Authority immediately on request.

63 Signed and dated records shall be kept of all staff training and such records kept available for inspection at the premises for a period of at least one calendar year from the last date of entry.

64 The Exhibition of films shall only take place in the hotel bedrooms.

65 The consumption of alcohol on the premises by members of the public shall cease, and all members of the public shall be off the premises, no later than 24:00 hours on Monday to Sunday.

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