Licensing Register - Premises Licences and Club Registrations - Licences Granted for Case Reference: LICPR/19/243861

Details for Case Reference: LICPR/19/243861

Property Details | Licensee Details | Licence Details | Licensable Activities and Conditions | Licensing Team contact details

Property Details
Case Reference Number:	LICPR/19/243861
Trading Name and Address:	Cromwell Place Ltd 1-5 Cromwell Place, LONDON, SW7 2JE
Ward:	Brompton and Hans Town
Conservation Area:	Thurloe and Smith's Charity
Designated Premises Supervisor:	Ms Chantelle Nicholson
Licensee Details
Licensee:	Cromwell Place Limited 5 Cromwell Place London SW7 2JE
Licence Details
Licence Type:	Premises Licence
Licence Number:	19/243861/6
First Licence Date:	26/09/2019
Latest Start Date:	14/03/2024
Expiry Date:
Licence Terminated:
Reason:
Licensable Activities and Conditions
Granted Licensable Activities	Sale by retail of alcohol - On the Premises Monday 10:00 to 23:00 Tuesday 10:00 to 23:00 Wednesday 10:00 to 23:00 Thursday 10:00 to 23:00 Friday 10:00 to 23:00 Saturday 10:00 to 23:00 Sunday 10:00 to 23:00 Exhibition of a film - Indoors Monday 10:00 to 23:00 Tuesday 10:00 to 23:00 Wednesday 10:00 to 23:00 Thursday 10:00 to 23:00 Friday 10:00 to 23:00 Saturday 10:00 to 23:00 Sunday 10:00 to 23:00
Conditions	01 (1) The responsible person must ensure that staff on relevant premises do not carry out, arrange or participate in any irresponsible promotions in relation to the premises. (2) In this paragraph, an irresponsible promotion means any one or more of the following activities, or substantially similar activities, carried on for the purpose of encouraging the sale or supply of alcohol for consumption on the premises- (a) games or other activities which require or encourage, or are designed to require or encourage, individuals to- (i) drink a quantity of alcohol within a time limit (other than to drink alcohol sold or supplied on the premises before the cessation of the period in which the responsible person is authorised to sell or supply alcohol), or (ii) drink as much alcohol as possible (whether within a time limit or otherwise); (b) provision of unlimited or unspecified quantities of alcohol free or for a fixed or discounted fee to the public or to a group defined by a particular characteristic in a manner which carries a significant risk of undermining a licensing objective; (c) provision of free or discounted alcohol or any other thing as a prize to encourage or reward the purchase and consumption of alcohol over a period of 24 hours or less in a manner which carries a significant risk of undermining a licensing objective; (d) selling or supplying alcohol in association with promotional posters or flyers on, or in the vicinity of, the premises which can reasonably be considered to condone, encourage or glamorise anti-social behaviour or to refer to the effects of drunkenness in any favourable manner; (e) dispensing alcohol directly by one person into the mouth of another (other than where that other person is unable to drink without assistance by reason of disability). 02 The responsible person must ensure that free potable water is provided on request to customers where it is reasonably available. 03 (1) The premises licence holder or club premises certificate holder must ensure that an age verification policy is adopted in respect of the premises in relation to the sale or supply of alcohol. (2) The designated premises supervisor in relation to the premises licence must ensure that the supply of alcohol at the premises is carried on in accordance with the age verification policy. (3) Subject to sub-paragraph (4) the policy must require individuals who appear to the responsible person to be under 18 years of age (or such older age as may be specified in the policy) to produce on request, before being served alcohol, identification bearing their photograph, date of birth and either- (a) a holographic mark, or (b) an ultraviolet feature 4) The age verification policy may make provision permitting a responsible person to accept identification in digital form ('relevant ID') instead of identification of a type described in sub-paragraph (3). (5) Where provision envisaged by sub-paragraph (4) is included in the policy, the policy must make provision dealing with the circumstance described in paragraph (6). (6) The circumstance in this sub-paragraph arises where- (a)the responsible person has reason to believe that a person ('P') who seeks to be supplied with alcohol from a place to which the age verification policy applies has not attained the age of 18, or such greater age as the age verification policy may prescribe ('the relevant age'); and (b)P has indicated their wish to use the relevant ID. (7) When the circumstance in paragraph (6) arises, the policy must state- (a)that P is obliged, upon the request of the responsible person, to make available to the responsible person the means by which their relevant ID may be verified; but (b)that the responsible person may only accept P's relevant ID where the condition in sub-paragraph (8) applies. (8) The condition in this sub-paragraph is that the responsible person is covered by an agreement with a DVSP ('the relevant DVSP') for the provision of digital verification services where- (a)the relevant DVSP has agreed that it will confirm, in the course of providing its services to the responsible person, whether or not P has attained the relevant age; (b)the relevant DVSP has agreed that it will deliver identification to the responsible person that reaches at least a medium level of confidence; (c)that level of confidence has been verified by a DVSP, whether that DVSP is the relevant DVSP or another; and (d)the relevant DVSP is registered as a provider of those services in accordance with Version 0.4 or Version 1.0 of the DVS trust framework. (9) In this paragraph- (a)'DVSP' means a person who provides digital verification services, and is included in the register maintained by the Secretary of State under section 32 (DVS register) of the Data (Use and Access) Act 2025 ('the 2025 Act'); (b)'DVS trust framework' is to be construed in accordance with section 28 (DVS trust framework) of the 2025 Act; (c)'medium level of confidence', in respect of identification described in sub-paragraph (8)(b), is to be construed in accordance with- (i)Version 0.4 of the DVS trust framework, in the case that the relevant DVSP, or as the case may be, another DVSP provides the service described in sub-paragraph (8)(c), and is registered as a provider of that service, in the DVS register, in accordance with Version 0.4 of the DVS trust framework; (ii)Version 1.0 of the DVS trust framework, in the case that the relevant DVSP, or as the case may be, another DVSP provides the service described in sub-paragraph (8)(c), and is registered as a provider of that service, in the DVS register, in accordance with Version 1.0 of the DVS trust framework. (10) For the purposes of sub-paragraph (6) 'supplied' is to be construed in accordance with section 14 of the Licensing Act 2003. (11) Nothing in sub-paragraphs (4) to (10) prevents the supply of alcohol to a person based upon identification of a type described in sub-paragraph (3). 04 The responsible person must ensure that- (a) where any of the following alcoholic drinks is sold or supplied for consumption on the premises (other than alcoholic drinks sold or supplied having been made up in advance ready for sale or supply in a securely closed container) it is available to customers in the following measures- (i) beer or cider: ╜ pint; (ii) gin, rum, vodka or whisky: 25 ml or 35 ml; and (iii) still wine in a glass: 125 ml; (b) these measures are displayed in a menu, price list or other printed material which is available to customers on the premises; and (c) where a customer does not in relation to a sale of alcohol specify the quantity of alcohol to be sold, the customer is made aware that these measures are available. 05 1. A relevant person shall ensure that no alcohol is sold or supplied for consumption on or off the premises for a price which is less than the permitted price. 2. For the purposes of the condition set out in paragraph 1- (a) 'duty' is to be construed in accordance with the Alcoholic Liquor Duties Act 1979; (b) 'permitted price' is the price found by applying the formula- P = D + (DxV) where- (i) P is the permitted price, (ii) D is the amount of duty chargeable in relation to the alcohol as if the duty were charged on the date of the sale or supply of the alcohol, and (iii) V is the rate of value added tax chargeable in relation to the alcohol as if the value added tax were charged on the date of the sale or supply of the alcohol; (c) 'relevant person' means, in relation to premises in respect of which there is in force a premises licence- (i) the holder of the premises licence, (ii) the designated premises supervisor (if any) in respect of such a licence, or (iii) the personal licence holder who makes or authorises a supply of alcohol under such a licence; (d) 'relevant person' means, in relation to premises in respect of which there is in force a club premises certificate, any member or officer of the club present on the premises in a capacity which enables the member or officer to prevent the supply in question; and (e) 'value added tax' means value added tax charged in accordance with the Value Added Tax Act 1994. 3. Where the permitted price given by Paragraph (b) of paragraph 2 would (apart from this paragraph) not be a whole number of pennies, the price given by that sub-paragraph shall be taken to be the price actually given by that sub-paragraph rounded up to the nearest penny. 4. (1) Sub-paragraph (2) applies where the permitted price given by Paragraph (b) of paragraph 2 on a day ('the first day') would be different from the permitted price on the next day ('the second day') as a result of a change to the rate of duty or value added tax. (2) The permitted price which would apply on the first day applies to sales or supplies of alcohol which take place before the expiry of the period of 14 days beginning on the second day. 06 (1) No supply of alcohol may be made under the premises licence- (a) at a time when there is no designated premises supervisor in respect of the premises licence, or (b) at a time when the designated premises supervisor does not hold a personal licence or his personal licence is suspended. (2) Every supply of alcohol under the premises licence must be made or authorised by a person who holds a personal licence. 07 (i) The admission of children to the exhibition of any film must be restricted in accordance with the recommendation of the designated film classification body unless section (ii) applies. (ii) Where the licensing authority notifies the holder of the licence that this subsection applies the admission of children must be restricted in accordance with any recommendation made by the licensing authority. In this section- "children" means persons aged under 18; and "film classification body" means the person or persons designated as the authority under section 4 of the Video Recordings Act 1984 (c. 39) (authority to determine suitability of video works for classification). 08 Alcohol shall only be sold to: (a) persons attending a viewing in the gallery spaces; (b) persons served by waiter/waitress service; or (c) persons attending a pre-booked private function. 09 All staff responsible for selling alcohol shall receive training in the Licensing Act 2003 in terms of the licensing objectives, offences committed under the Act and conditions of the premises licence. 10 Signed and dated records shall be kept of all staff training and such records kept available for inspection at the premises for a period of at least one calendar year from the last date of entry. 11 Staff shall receive refresher training in the Licensing Act 2003 at intervals of no more than 12 months. 12 Appropriate signage shall be displayed, in a prominent position, informing customers they are being recorded on CCTV. 13 There shall be CCTV in operation at the premises and: a member of staff who has been nominated in writing and who is conversant with the operation of the CCTV system shall be on the premises at all times when the premises are open to the public. if the premises are not open, and subject to the tests set out by virtue of the Data Protection Act, within 24 hours of a request for access to the CCTV system from either the police or licensing authority, this staff member must be able to show a Police, HMRC or authorised council officer recent data or footage with the absolute minimum of delay when requested. all recordings shall be stored for a minimum period of 31 days with date and time stamping. recordings shall be made available immediately upon the request of a Police or Licensing officer throughout the preceding 31-day period. the CCTV system shall be maintained according to the current Home Office specification for premises of this type. should the equipment become faulty then the Metropolitan Police will be notified by e mail and all reasonable efforts made to have any fault rectified within 24 hours. 14 Commercial deliveries, collections, disposal of waste and recyclables in external areas should be restricted to 8am and 12pm. 15 A 'Challenge 25' age verification policy shall be operated at the Premises during the permitted hours for the sale of alcohol and staff shall be trained in respect of the policy. Staff shall ask for proof of age from anyone they suspect of being less than 25 years of age. The only acceptable forms of identification shall be a photo style driving licence, a passport, a photo identification card bearing the PASS logo in a hologram format, military ID or recognised national photographic identity cards from member countries of the European Union. 16 A daily incident log shall be kept at the premises for a period of at least 12 months from the date of last entry, which will record the following: all crimes reported to the venue all ejections of patrons any complaints received any incidents of disorder any faults in the CCTV repaired within 24hrs any refusal of the sale of alcohol any visit by a relevant authority or emergency service. any lost property found or handed to staff at the premises. any other relevant incidents to be recorded. The log shall be available for inspection upon request by the police or an authorised officer of the Licensing Authority at all times the premises are open. 17 All patrons and visitors shall be off the premises by 23.00 hours. 18 The rear courtyard shall no t be used between 21:00 and 08:00 hours the following morning. 19 20 21 22 23 24 25
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