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Details for Case Reference: LICPR/20/257348

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Property Details
Case Reference Number: LICPR/20/257348
Trading Name and Address: Pavilion Road Operations Limited
30 Pavilion Road, LONDON, SW1X 0HJ
Ward: Brompton and Hans Town
Conservation Area: Hans Town
Designated Premises Supervisor:
Licensee Details
Licensee:

Grafton Real Estate Limited
1st Floor
Woodgate Studios 2-8 Games Road
Cockfosters
Barnet, Herts
EN4 9HN

Licence Details
Licence Type: Premises Licence
Licence Number: 20/257348/4
First Licence Date: 09/07/2020
Latest Start Date: 28/01/2025
Expiry Date:
Licence Terminated:
Reason:
Licensable Activities and Conditions
Granted Licensable Activities Performance of live music - Indoors
From the end of permitted hours on New Year's Eve to the start of the permitted hours on the following day.
Monday 09:00 to 24:00
Tuesday 09:00 to 24:00
Wednesday 09:00 to 24:00
Thursday 09:00 to 24:00
Friday 09:00 to 01:00
Saturday 09:00 to 01:00
Sunday 12:00 to 24:00

Playing of recorded music - Indoors
From the end of permitted hours on New Year's Eve to the start of the permitted hours on the following day.
Monday 09:00 to 24:00
Tuesday 09:00 to 24:00
Wednesday 09:00 to 24:00
Thursday 09:00 to 24:00
Friday 09:00 to 01:00
Saturday 09:00 to 01:00
Sunday 12:00 to 24:00

Performance of dance - Indoors
From the end of permitted hours on New Year's Eve to the start of the permitted hours on the following day.
Monday 09:00 to 24:00
Tuesday 09:00 to 24:00
Wednesday 09:00 to 24:00
Thursday 09:00 to 24:00
Friday 09:00 to 01:00
Saturday 09:00 to 01:00
Sunday 12:00 to 24:00

Entertainment similar to music or dance - Indoors
From the end of permitted hours on New Year's Eve to the start of the permitted hours on the following day.
Monday 09:00 to 24:00
Tuesday 09:00 to 24:00
Wednesday 09:00 to 24:00
Thursday 09:00 to 24:00
Friday 09:00 to 01:00
Saturday 09:00 to 01:00
Sunday 12:00 to 24:00

Provision of late night refreshments - Indoors
From the end of permitted hours on New Year's Eve to the start of the permitted hours on the following day.
Monday 23:00 to 00:30
Tuesday 23:00 to 00:30
Wednesday 23:00 to 00:30
Thursday 23:00 to 00:30
Friday 23:00 to 01:30
Saturday 23:00 to 01:30
Sunday 23:00 to 00:30

Sale by retail of alcohol - On the Premises
From the end of permitted hours on New Year's Eve to the start of the permitted hours on the following day.
Monday 09:00 to 24:00
Tuesday 09:00 to 24:00
Wednesday 09:00 to 24:00
Thursday 09:00 to 24:00
Friday 09:00 to 01:00
Saturday 09:00 to 01:00
Sunday 12:00 to 24:00

Conditions 01 (1) The responsible person must ensure that staff on relevant premises do not carry out, arrange or participate in any irresponsible promotions in relation to the premises.

(2) In this paragraph, an irresponsible promotion means any one or more of the following activities, or substantially similar activities, carried on for the purpose of encouraging the sale or supply of alcohol for consumption on the premises-

(a) games or other activities which require or encourage, or are designed to require or encourage, individuals to-
(i) drink a quantity of alcohol within a time limit (other than to drink alcohol sold or supplied on the premises before the cessation of the period in which the responsible person is authorised to sell or supply alcohol), or
(ii) drink as much alcohol as possible (whether within a time limit or otherwise);

(b) provision of unlimited or unspecified quantities of alcohol free or for a fixed or discounted fee to the public or to a group defined by a particular characteristic in a manner which carries a significant risk of undermining a licensing objective;

(c) provision of free or discounted alcohol or any other thing as a prize to encourage or reward the purchase and consumption of alcohol over a period of 24 hours or less in a manner which carries a significant risk of undermining a licensing objective;

(d) selling or supplying alcohol in association with promotional posters or flyers on, or in the vicinity of, the premises which can reasonably be considered to condone, encourage or glamorise anti-social behaviour or to refer to the effects of drunkenness in any favourable manner;

(e) dispensing alcohol directly by one person into the mouth of another (other than where that other person is unable to drink without assistance by reason of disability).

02 The responsible person must ensure that free potable water is provided on request to customers where it is reasonably available.


03 (1) The premises licence holder or club premises certificate holder must ensure that an age verification policy is adopted in respect of the premises in relation to the sale or supply of alcohol.

(2) The designated premises supervisor in relation to the premises licence must ensure that the supply of alcohol at the premises is carried on in accordance with the age verification policy.

(3) Subject to sub-paragraph (4) the policy must require individuals who appear to the responsible person to be under 18 years of age (or such older age as may be specified in the policy) to produce on request, before being served alcohol, identification bearing their photograph, date of birth and either-

(a) a holographic mark, or

(b) an ultraviolet feature

4) The age verification policy may make provision permitting a responsible person to accept identification in digital form ('relevant ID') instead of identification of a type described in sub-paragraph (3).

(5) Where provision envisaged by sub-paragraph (4) is included in the policy, the policy must make provision dealing with the circumstance described in paragraph (6).

(6) The circumstance in this sub-paragraph arises where-

(a)the responsible person has reason to believe that a person ('P') who seeks to be supplied with alcohol from a place to which the age verification policy applies has not attained the age of 18, or such greater age as the age verification policy may prescribe ('the relevant age'); and

(b)P has indicated their wish to use the relevant ID.

(7) When the circumstance in paragraph (6) arises, the policy must state-

(a)that P is obliged, upon the request of the responsible person, to make available to the responsible person the means by which their relevant ID may be verified; but

(b)that the responsible person may only accept P's relevant ID where the condition in sub-paragraph (8) applies.

(8) The condition in this sub-paragraph is that the responsible person is covered by an agreement with a DVSP ('the relevant DVSP') for the provision of digital verification services where-

(a)the relevant DVSP has agreed that it will confirm, in the course of providing its services to the responsible person, whether or not P has attained the relevant age;

(b)the relevant DVSP has agreed that it will deliver identification to the responsible person that reaches at least a medium level of confidence;

(c)that level of confidence has been verified by a DVSP, whether that DVSP is the relevant DVSP or another; and

(d)the relevant DVSP is registered as a provider of those services in accordance with Version 0.4 or Version 1.0 of the DVS trust framework.

(9) In this paragraph-

(a)'DVSP' means a person who provides digital verification services, and is included in the register maintained by the Secretary of State under section 32 (DVS register) of the Data (Use and Access) Act 2025 ('the 2025 Act');

(b)'DVS trust framework' is to be construed in accordance with section 28 (DVS trust framework) of the 2025 Act;

(c)'medium level of confidence', in respect of identification described in sub-paragraph (8)(b), is to be construed in accordance with-

(i)Version 0.4 of the DVS trust framework, in the case that the relevant DVSP, or as the case may be, another DVSP provides the service described in sub-paragraph (8)(c), and is registered as a provider of that service, in the DVS register, in accordance with Version 0.4 of the DVS trust framework;

(ii)Version 1.0 of the DVS trust framework, in the case that the relevant DVSP, or as the case may be, another DVSP provides the service described in sub-paragraph (8)(c), and is registered as a provider of that service, in the DVS register, in accordance with Version 1.0 of the DVS trust framework.

(10) For the purposes of sub-paragraph (6) 'supplied' is to be construed in accordance with section 14 of the Licensing Act 2003.

(11) Nothing in sub-paragraphs (4) to (10) prevents the supply of alcohol to a person based upon identification of a type described in sub-paragraph (3).

04 The responsible person must ensure that-

(a) where any of the following alcoholic drinks is sold or supplied for consumption on the premises (other than alcoholic drinks sold or supplied having been made up in advance ready for sale or supply in a securely closed container) it is available to customers in the following measures-
(i) beer or cider: ╜ pint;
(ii) gin, rum, vodka or whisky: 25 ml or 35 ml; and
(iii) still wine in a glass: 125 ml;

(b) these measures are displayed in a menu, price list or other printed material which is available to customers on the premises; and

(c) where a customer does not in relation to a sale of alcohol specify the quantity of alcohol to be sold, the customer is made aware that these measures are available.

05 1. A relevant person shall ensure that no alcohol is sold or supplied for consumption on or off the premises for a price which is less than the permitted price.

2. For the purposes of the condition set out in paragraph 1-
(a) 'duty' is to be construed in accordance with the Alcoholic Liquor Duties Act 1979;

(b) 'permitted price' is the price found by applying the formula-
P = D + (DxV)
where-
(i) P is the permitted price,
(ii) D is the amount of duty chargeable in relation to the alcohol as if the duty were charged on the date of the sale or supply of the alcohol, and
(iii) V is the rate of value added tax chargeable in relation to the alcohol as if the value added tax were charged on the date of the sale or supply of the alcohol;

(c) 'relevant person' means, in relation to premises in respect of which there is in force a premises licence-
(i) the holder of the premises licence,
(ii) the designated premises supervisor (if any) in respect of such a licence, or
(iii) the personal licence holder who makes or authorises a supply of alcohol under such a licence;

(d) 'relevant person' means, in relation to premises in respect of which there is in force a club premises certificate, any member or officer of the club present on the premises in a capacity which enables the member or officer to prevent the supply in question; and

(e) 'value added tax' means value added tax charged in accordance with the Value Added Tax Act 1994.

3. Where the permitted price given by Paragraph (b) of paragraph 2 would (apart from this paragraph) not be a whole number of pennies, the price given by that sub-paragraph shall be taken to be the price actually given by that sub-paragraph rounded up to the nearest penny.

4. (1) Sub-paragraph (2) applies where the permitted price given by Paragraph (b) of paragraph 2 on a day ('the first day') would be different from the permitted price on the next day ('the second day') as a result of a change to the rate of duty or value added tax.
(2) The permitted price which would apply on the first day applies to sales or supplies of alcohol which take place before the expiry of the period of 14 days beginning on the second day.

06 (1) No supply of alcohol may be made under the premises licence-
(a) at a time when there is no designated premises supervisor in respect of the premises licence, or
(b) at a time when the designated premises supervisor does not hold a personal licence or his personal licence is suspended.

(2) Every supply of alcohol under the premises licence must be made or authorised by a person who holds a personal licence.

07 Where this licence includes a condition that at specified times one or more individuals must be at the premises to carry out a security activity, each individual must be licensed by the Security Industry Authority, with the following exceptions:

a) premises where the premises licence authorises plays or films
b) any occasion mentioned in paragraph 8(3)(b) or (c) of Schedule 2 to the Private Security Industry Act 2001 (premises being used exclusively by a club with a club premises certificate, under a temporary event notice authorising plays or films or under a gaming licence), or
c) any occasion within paragraph 8(3)(d) of Schedule 2 to the Private Security Industry Act 2001

08
A minimum of one SIA registered door supervisor shall be on duty at the main entrance to the Premises whenever music and dancing is being provided from 20:00 until 30 minutes after the Premises closes. One additional SIA registered door supervisor shall be provided for every 50 patrons in excess of 100 patrons.


09
Alcohol shall only be sold to residents and their bona fide guests or persons attending a pre-booked function for which the Premises or an identifiable part thereof has been reserved.


10
The roof terrace shall be closed for any use by 21:00 on Monday to Sunday until 09:00 the following day.


11
No persons (including staff) shall be permitted to smoke on the roof terrace from 21:00 on Monday to Sunday until 09:00 the following day.


12
No alcohol is to be consumed on the roof terrace from 21:00 on Monday to Sunday until 10:00 the following day.


13
No live or recorded music shall be permitted on the roof terrace or in the ballroom at any time.


14
The maximum number of persons (excluding staff) on the Premises at any one time shall not exceed 120 on the ground floor and 120 on the first floor and 80 on the roof terrace.


15
A daily incident log shall be kept at the Premises for a period of at least 12 months from the date of last entry and made available on request to an authorised Officer of the Council or the Police, which will record the following:-


a) All crimes reported to the venue
b) All ejection of patrons
c) Any complaints received
d) Any incidents or disorder
e) All seizures of drugs and offensive weapons
f) Any faults in the CCTV system (or searching equipment or scanning equipment) to be repaired within 24 hours
g) Any refusal of sale of alcohol
h) Any visit by a Relevant Authority or emergency service
i) Any lost property found or handed to staff at the Premises
j) Any other relevant incidents to be recorded


16 The external doors of the Premises shall be kept closed at all times except for the purposes of entry and egress and except in the case of an emergency.

17 All windows at the Premises are to be kept closed at all times except in the case of an emergency.

18 All recorded music generated on the Premises shall be relayed through a sound limiting device which must be set at a level which will not give rise to nuisance to neighbouring residents. The limiter unit shall not be overridden or interfered with at any time. Only the Premises Licence Holder and the Designated Premises Supervisor shall have access to the sound limiting device. The sound limiting device shall be set at a level by a suitably qualified person.

19 The Premises shall operate a 'Challenge 25' age verification policy and staff shall be trained in respect of the policy. Staff shall ask for proof of age from anyone they suspect of being less than 25 years of age. The only acceptable forms of identification shall be a photo style driving licence, a passport, a photo identification card bearing the PASS logo in a hologram format or military ID.

20
No noise or vibration associated with the operation of plant at the Premises shall give rise to nuisance to the occupiers of neighbouring properties.


21
No smells generated from the cooking processes at the Premises shall give rise to nuisance to occupiers of neighbouring properties.


22
Save for patrons and their bona fide guests in their bedrooms, the consumption of alcohol on the Premises shall cease and all persons shall be off the Premises no later than 30 minutes after the end of the permitted hours for the sale by retail of alcohol on the Premises.


23
Substantial food and non-alcoholic beverages, including drinking water, shall be available to patrons throughout the permitted hours for the sale or supply of alcohol.


24
Clearly legible notices shall be displayed at all exits from the Premises requesting patrons to respect the needs of local residents and to leave the Premises and area quietly.


25
No music or amplified sound shall be generated within the Premises so as to give rise to nuisance within neighbouring dwellings.


26 The Premises shall not be permitted to be used under the terms of this licence until the ground floor and the first floor have been insulated so as to prevent the transmission of excessive airborne or impact sound from the licensed premises that would give rise to a public nuisance to neighbouring residential dwellings and the details thereof have been submitted to and approved in writing by the Council's Director of Environmental Health. The insulation works shall be installed only in accordance with the details so approved and shall be maintained. All speakers, including bass speakers, shall be isolated from the building structure through anti-vibration mounts and resilient pads to prevent sound and vibration transmission into the neighbouring property. The works shall be undertaken and so maintained.


27
Rubbish, including bottles or cans, shall only be deposited outside the Premises Between 07:00 and 22:00 hours on Mondays to Saturdays and 08:30 and 21:00 on Sundays and Bank Holidays.


28
The Premises Licence Holder shall provide and maintain a dedicated telephone number for the Designated Premises Supervisor or the duty manager for use by any person who may wish to make a complaint during the operation of the licence and this shall be provided to the Licensing Authority and local residents' associations. Any change to the number shall be notified to the Licensing Authority and to local residents' associations within 7 days of the change.



29
Within 3 months of the date of this premises licence becoming operational, a Dispersal and External Management Plan ('the Plan') shall be submitted to the Royal Borough of Kensington and Chelsea's Environmental Health Department, Licensing Authority and the Police for consultation. The Plan shall detail the procedures, management controls and practical steps including all measures to control any noise generated by patrons entering or leaving the premises that will be taken to ensure that Public Nuisance does not arise at any time when licensable activities are taking place on the premises. The Premises Licence holder shall incorporate any recommendations of the Licensing Authority, Police and Environmental Health into the Plan. Once the revised Plan has been finalised the Premises Licence holder shall implement and comply with the plan at all times. A copy of the revised Plan shall be sent to the Licensing Authority, Police and Environmental Health within 5 working days of it being revised. Any further amendments to the Plan shall be submitted to the Licensing Authority within 28 days of the revision.


30
Signage shall be prominently displayed advising customers that drinks or glass containers are not permitted outside the Premises building.


31
Patrons and staff shall only smoke in the designated areas for smoking which are in front of the main entrance to the Premises and on the roof terrace (the roof terrace being subject to condition 9.4 above) at all times.


32
A maximum of 10 people at any one time will be permitted outside the front of the main entrance to the Premises to smoke after 23:00 in a clearly designated area and a member of staff will monitor them at regular intervals.


33
Where customers are permitted to smoke immediately outside the Premises, smoking bins, ashtrays or receptacles shall be provided.


34
The Premises Licence Holder/Designated Premises Supervisor shall organise and accommodate meetings to discuss the operation of the Premises with residents at least every 6 months. The details of the proposed meeting shall be clearly displayed on a window or door visible to people outside the Premises and the Premises Licence Holder shall directly notify local residents' associations and the residents of Marland House, 28 Sloane Street, 49 Pavilion Road, 4 to 22 (even) Hans Crescent and any future residents of the multistorey car park at 28 Pavilion Road of the meeting date at least two weeks before the meeting. The Premises Licence Holder/Designated Premises Supervisor shall take the minutes of meetings with residents that shall be circulated to all attendees and to the Licensing Authority and copies shall be readily available at the Premises upon request.


35
A notice shall be clearly displayed on the Premises showing that a Challenge 25 Policy is operated the Premises.


36
Refuse collections shall only take place between 07:00 and 22:00 hours on Mondays to Saturdays and 08:30 and 21:00 hours on Sundays and Bank Holidays.


37
Deliveries to the Premises shall only take place between 07:00 and 22:00 hours on Mondays to Saturdays and 08:30 and 21:00 hours on Sundays and Bank Holidays.


38
There shall be CCTV in operation at the Premises and:-

a) A member of staff who has been nominated in writing and who is conversant with the operation of the CCTV system shall be on the Premises at all times when the premises are open to the public.
b) If the Premises are not open, and subject to the tests set out by virtue of the Data Protection Act, within 24 hours of a request for access to the CCTV system from either the police or Licensing Authority, this staff member must be able to show a police, HMRC or authorised council offer recent data or footage with the absolute minimum of delay when requested.
c) All recordings shall be stored for a minimum of 31 days with the date and time stamping.
d) Recordings shall be made available immediately upon the request of a police or Licensing Officer throughout the preceding 31 day period.
e) The CCTV shall be maintained according to the current Home Office specification for premises of this type.
f) Should the equipment become faulty then the Metropolitan Police will be notified by email and all reasonable efforts made to have any fault rectified within 24 hours.


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