Licensing Register - Premises Licences and Club Registrations - Licences Granted for Case Reference: LICPR/24/351101

Details for Case Reference: LICPR/24/351101

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Property Details
Case Reference Number: LICPR/24/351101
Trading Name and Address: Loop Generation Limited
171-175 Draycott Avenue, LONDON, SW3 3AJ
Ward: Brompton and Hans Town
Conservation Area:
Designated Premises Supervisor: Mr Oliver Gadd
Licensee Details
Licensee:

Loop Generation Limited
171-175 Draycott Avenue Limited
Sovereign House
4 Christian Road
Douglas, Isle Of Man
IM1 2SD

Licence Details
Licence Type: Premises Licence
Licence Number: 24/351101/1
First Licence Date: 12/11/2024
Latest Start Date: 12/11/2024
Expiry Date:
Licence Terminated:
Reason:
Licensable Activities and Conditions
Granted Licensable Activities Provision of late night refreshments - Indoors
From the end of permitted hours on New Year's Eve till the start of permitted hours on New Year's Day.
Monday 23:00 to 23:30
Tuesday 23:00 to 23:30
Wednesday 23:00 to 23:30
Thursday 23:00 to 23:30
Friday 23:00 to 23:30
Saturday 23:00 to 23:30
Sunday 23:00 to 23:30

Sale by retail of alcohol - On and Off the Premises
From the end of permitted hours on New Year's Eve till the start of permitted hours on New Year's Day.
Monday 10:00 to 23:00
Tuesday 10:00 to 23:00
Wednesday 10:00 to 23:00
Thursday 10:00 to 23:00
Friday 10:00 to 23:00
Saturday 10:00 to 23:00
Sunday 10:00 to 23:00

Conditions 01 (1) The responsible person must ensure that staff on relevant premises do not carry out, arrange or participate in any irresponsible promotions in relation to the premises.

(2) In this paragraph, an irresponsible promotion means any one or more of the following activities, or substantially similar activities, carried on for the purpose of encouraging the sale or supply of alcohol for consumption on the premises-

(a) games or other activities which require or encourage, or are designed to require or encourage, individuals to-
(i) drink a quantity of alcohol within a time limit (other than to drink alcohol sold or supplied on the premises before the cessation of the period in which the responsible person is authorised to sell or supply alcohol), or
(ii) drink as much alcohol as possible (whether within a time limit or otherwise);

(b) provision of unlimited or unspecified quantities of alcohol free or for a fixed or discounted fee to the public or to a group defined by a particular characteristic in a manner which carries a significant risk of undermining a licensing objective;

(c) provision of free or discounted alcohol or any other thing as a prize to encourage or reward the purchase and consumption of alcohol over a period of 24 hours or less in a manner which carries a significant risk of undermining a licensing objective;

(d) selling or supplying alcohol in association with promotional posters or flyers on, or in the vicinity of, the premises which can reasonably be considered to condone, encourage or glamorise anti-social behaviour or to refer to the effects of drunkenness in any favourable manner;

(e) dispensing alcohol directly by one person into the mouth of another (other than where that other person is unable to drink without assistance by reason of disability).

02 The responsible person must ensure that free potable water is provided on request to customers where it is reasonably available.


03 (1) The premises licence holder or club premises certificate holder must ensure that an age verification policy is adopted in respect of the premises in relation to the sale or supply of alcohol.

(2) The designated premises supervisor in relation to the premises licence must ensure that the supply of alcohol at the premises is carried on in accordance with the age verification policy.

(3) Subject to sub-paragraph (4) the policy must require individuals who appear to the responsible person to be under 18 years of age (or such older age as may be specified in the policy) to produce on request, before being served alcohol, identification bearing their photograph, date of birth and either-

(a) a holographic mark, or

(b) an ultraviolet feature

4) The age verification policy may make provision permitting a responsible person to accept identification in digital form ('relevant ID') instead of identification of a type described in sub-paragraph (3).

(5) Where provision envisaged by sub-paragraph (4) is included in the policy, the policy must make provision dealing with the circumstance described in paragraph (6).

(6) The circumstance in this sub-paragraph arises where-

(a)the responsible person has reason to believe that a person ('P') who seeks to be supplied with alcohol from a place to which the age verification policy applies has not attained the age of 18, or such greater age as the age verification policy may prescribe ('the relevant age'); and

(b)P has indicated their wish to use the relevant ID.

(7) When the circumstance in paragraph (6) arises, the policy must state-

(a)that P is obliged, upon the request of the responsible person, to make available to the responsible person the means by which their relevant ID may be verified; but

(b)that the responsible person may only accept P's relevant ID where the condition in sub-paragraph (8) applies.

(8) The condition in this sub-paragraph is that the responsible person is covered by an agreement with a DVSP ('the relevant DVSP') for the provision of digital verification services where-

(a)the relevant DVSP has agreed that it will confirm, in the course of providing its services to the responsible person, whether or not P has attained the relevant age;

(b)the relevant DVSP has agreed that it will deliver identification to the responsible person that reaches at least a medium level of confidence;

(c)that level of confidence has been verified by a DVSP, whether that DVSP is the relevant DVSP or another; and

(d)the relevant DVSP is registered as a provider of those services in accordance with Version 0.4 or Version 1.0 of the DVS trust framework.

(9) In this paragraph-

(a)'DVSP' means a person who provides digital verification services, and is included in the register maintained by the Secretary of State under section 32 (DVS register) of the Data (Use and Access) Act 2025 ('the 2025 Act');

(b)'DVS trust framework' is to be construed in accordance with section 28 (DVS trust framework) of the 2025 Act;

(c)'medium level of confidence', in respect of identification described in sub-paragraph (8)(b), is to be construed in accordance with-

(i)Version 0.4 of the DVS trust framework, in the case that the relevant DVSP, or as the case may be, another DVSP provides the service described in sub-paragraph (8)(c), and is registered as a provider of that service, in the DVS register, in accordance with Version 0.4 of the DVS trust framework;

(ii)Version 1.0 of the DVS trust framework, in the case that the relevant DVSP, or as the case may be, another DVSP provides the service described in sub-paragraph (8)(c), and is registered as a provider of that service, in the DVS register, in accordance with Version 1.0 of the DVS trust framework.

(10) For the purposes of sub-paragraph (6) 'supplied' is to be construed in accordance with section 14 of the Licensing Act 2003.

(11) Nothing in sub-paragraphs (4) to (10) prevents the supply of alcohol to a person based upon identification of a type described in sub-paragraph (3).

04 The responsible person must ensure that-

(a) where any of the following alcoholic drinks is sold or supplied for consumption on the premises (other than alcoholic drinks sold or supplied having been made up in advance ready for sale or supply in a securely closed container) it is available to customers in the following measures-
(i) beer or cider: ╜ pint;
(ii) gin, rum, vodka or whisky: 25 ml or 35 ml; and
(iii) still wine in a glass: 125 ml;

(b) these measures are displayed in a menu, price list or other printed material which is available to customers on the premises; and

(c) where a customer does not in relation to a sale of alcohol specify the quantity of alcohol to be sold, the customer is made aware that these measures are available.

05 1. A relevant person shall ensure that no alcohol is sold or supplied for consumption on or off the premises for a price which is less than the permitted price.

2. For the purposes of the condition set out in paragraph 1-
(a) 'duty' is to be construed in accordance with the Alcoholic Liquor Duties Act 1979;

(b) 'permitted price' is the price found by applying the formula-
P = D + (DxV)
where-
(i) P is the permitted price,
(ii) D is the amount of duty chargeable in relation to the alcohol as if the duty were charged on the date of the sale or supply of the alcohol, and
(iii) V is the rate of value added tax chargeable in relation to the alcohol as if the value added tax were charged on the date of the sale or supply of the alcohol;

(c) 'relevant person' means, in relation to premises in respect of which there is in force a premises licence-
(i) the holder of the premises licence,
(ii) the designated premises supervisor (if any) in respect of such a licence, or
(iii) the personal licence holder who makes or authorises a supply of alcohol under such a licence;

(d) 'relevant person' means, in relation to premises in respect of which there is in force a club premises certificate, any member or officer of the club present on the premises in a capacity which enables the member or officer to prevent the supply in question; and

(e) 'value added tax' means value added tax charged in accordance with the Value Added Tax Act 1994.

3. Where the permitted price given by Paragraph (b) of paragraph 2 would (apart from this paragraph) not be a whole number of pennies, the price given by that sub-paragraph shall be taken to be the price actually given by that sub-paragraph rounded up to the nearest penny.

4. (1) Sub-paragraph (2) applies where the permitted price given by Paragraph (b) of paragraph 2 on a day ('the first day') would be different from the permitted price on the next day ('the second day') as a result of a change to the rate of duty or value added tax.
(2) The permitted price which would apply on the first day applies to sales or supplies of alcohol which take place before the expiry of the period of 14 days beginning on the second day.

06 (1) No supply of alcohol may be made under the premises licence-
(a) at a time when there is no designated premises supervisor in respect of the premises licence, or
(b) at a time when the designated premises supervisor does not hold a personal licence or his personal licence is suspended.

(2) Every supply of alcohol under the premises licence must be made or authorised by a person who holds a personal licence.

07 Alcohol shall not be sold on the Premises otherwise than to persons taking table meals there and for consumption by such a person as an ancillary to their meal.


08 All staff responsible for selling alcohol shall receive regular training in the Licensing Act 2003 in terms of the licensing objectives, offences committed under the Act and conditions of the Premises Licence.

09 Written records of staff training in the Licensing Act 2003 shall be retained and made available to police and authorised officers of the Licensing Authority on request.

10 Clearly legible notices shall be displayed at all exits from the Premises requesting patrons to respect the needs of local residents and to leave the Premises and area quietly.

11 A dedicated telephone number for the Designated Premises Supervisor or the duty manager shall be displayed so that it is visible from the public highway and maintained for use by any person who may wish to make a complaint during the operation of the licence, which shall be provided to the Licensing Authority and local residents' associations. Any change to the number shall be notified to the Licensing Authority and to local residents' associations within 7 days of change.

12 No music or amplified sound shall be generated within the Premises so as to give rise to nuisance within neighbouring dwellings.

13 No noise or vibration associated with the operation of plant at the Premises shall give rise to a nuisance to the occupiers of neighbouring properties.

14 No smells generated from the cooking processes at the Premises shall give rise to nuisance to occupiers of neighbouring properties.

15 The Premises shall not be used under the terms of this licence until they have been insulated so as to prevent the transmission of excessive airborne or impact sound to neighbouring residential dwellings. The insulation works shall be installed in accordance with details submitted to and approved in writing by the Council's Director for Environmental Health and shall thereafter be maintained to the same standard.

16 The pavement from the building line to the kerb edge immediately outside the Premises, including the gutter/channel at its junction with the kerb edge, shall be swept and/or washed, and litter or sweepings collected and stored in accordance with the refuse arrangements.

17 Rubbish including bottles or cans shall not be deposited outside the Premises between 23:00 and 07:00 the following day.

18 Refuse collections shall not take place between 23:00 and 07:00 the following day.

19 Deliveries to the Premises shall not take place between 23:00 and 07:00 the following day.

20 All ventilation and extraction systems and ducting shall be correctly installed, operated, maintained and regularly serviced, all in accordance with the manufacturer's instructions, to ensure that they are operating correctly and efficiently so as not to cause a nuisance to neighbours arising from noise or odour.

21 The Premises shall operate a 'Challenge 25' age verification policy and staff shall be trained in respect of the policy. Staff shall ask for proof of age from anyone they suspect of being less than 25 years of age. The only acceptable forms of identification shall be a photo style driving licence, a passport, a photo identification card bearing the PASS logo in a hologram format, military ID or recognised national photographic identity cards from member countries of the European Union.

22 A daily incident log shall be kept at the Premises for a period of at least 12 months from the date of last entry, and made available on request to an authorised officer of the Council or the Police, which will record the following:
a. all crimes reported to the venue
b. all ejections of patrons
c. any complaints received
d. any incidents of disorder
e. all seizures of drugs and offensive weapons
f. any faults in the CCTV (to be repaired within 24hrs)
g. any refusal of the sale of alcohol
h. any visit by a relevant authority or emergency service
i. any lost property found or handed to staff at the Premises
j. any other relevant incidents to be recorded.


23 Appropriate signage shall be displayed, in a prominent position, informing customers they are being recorded on CCTV.

24 There shall be CCTV in operation at the premises and;
a. a member of staff who has been nominated in writing and who is conversant with the operation of the CCTV system shall be on the Premises at all times when the Premises are open to the public
b. if the Premises are not open, and subject to the tests set out by virtue of the Data Protection Act, within 24 hours of a request for access to the CCTV system from either the police or licensing authority, this staff member must be able to show a Police, HMRC or authorised council officer recent data or footage with the absolute minimum of delay when requested
c. all recordings shall be stored for a minimum period of 31 days with date and time stamping
d. recordings shall be made available immediately upon the request of a Police or Licensing officer throughout the preceding 31-day period
e. the CCTV system shall be maintained according to the current Home Office specification for premises of this type
f. should the equipment become faulty then the Metropolitan Police will be notified by e mail and all reasonable efforts made to have any fault rectified within 24 hours.


25 Consumption of alcohol on the Premises shall cease, and the Premises shall close to patrons and all patrons shall be off the Premises, no later than 30 minutes after the end of permitted hours for the sale by retail of alcohol on the Premises.

26 Alcohol shall only be sold by waiter or waitress service for consumption by customers seated at tables.

27 If the Premises Licence Holder decides to provide a delivery service through the provision of a delivery/courier company, then the Premises Licence Holder shall operate a delivery policy which shall be adhered to at all times the Premises are operating under the Premises Licence. The policy should contain a strategy on the attendance of couriers waiting to collect food from the Premises so that they do not cause a nuisance to neighbouring residents. A copy of the policy must be served on the Licensing Authority by no later than 21 days from the commencement of this delivery service.

28 Signage shall be prominently displayed advising customers that drinks or glass containers are not permitted outside the Premises building.

29 Only a maximum of 5 people at any one time shall be permitted to smoke immediately outside the Premises and the Premises Licence Holder shall provide smoking bins/ashtrays/receptacles.

30 Sales of alcohol for consumption off the premises may only be:
(a) in sealed containers and shall not be consumed on the premises or
(b) consumed at outside tables and chairs immediately next to the premises by waiter or waitress service, served only to a person seated taking a substantial table meal there and for consumption by such a person as ancillary to their meal.


31 Staff shall receive refresher training in the Licensing Act 2003 at intervals of no more than 12 months.

32 Signed and dated records shall be kept of all staff training and such records kept available for inspection at the Premises for a period of at least one calendar year from the last date of entry.

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