Food offers (free breakfast club programme)

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Magic Breakfast – Discounted Food Products
Magic Breakfast are offering a range of discounted breakfast products inclusive of delivery, ordered via their brand-new dedicated platform. Schools are welcome to place a trial order. Find the full product list and ordering platform on Magic Breakfast’s website.

Morrisons – Free Anytime Delivery Pass
Morrisons are offering schools a free anytime delivery pass, plus access to a dedicated ‘breakfast clubs’ landing page in the Morrisons online shop to make ordering quicker and easier. Terms and conditions apply, please see Morrisons’ How to claim information for more details.

Sainsbury’s – £200 eGift Card
Every school will have automatically received a £200 Sainsburys eGift card to buy healthy food for your breakfast club. The gift card will be issued by [email protected]. If you haven’t received your gift card, please:

  1. Check your junk or spam folder and search for [email protected].
  2. Ask your IT team to ensure emails from [email protected] aren’t blocked.
  3. If the issue continues, contact [email protected].

Weetabix – Discounted Bulk Packs
Weetabix are offering discounted bulk catering packs of Weetabix and Ready Brek when ordered via participating wholesalers. Please note the price offered to schools will vary depending on the wholesaler – see the How to claim section for the full list.

Further Information and Support 
More information on each offer, including step-by-step instructions on how to access them can be found here: How to claim.

If you have any questions, please contact the DfE team at [email protected].

Page last reviewed: 16/03/2026

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