King's Road, Chelsea

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Saatchi Gallery Duke of York Square King's Road

Anthropologie king's road shopping

Bluebird cafe king's road

Worlds End Clock, Kings Road

Peter Jones


Best for: fashion (big chains, niche chains and independent boutiques), home furnishings (chains and designer stores). You will also find cinemas, pubs, places to eat, the Royal Court Theatre and the Saatchi Gallery.

The King’s Road was the place where the beautiful people used to hang out in the swinging sixties, followed by the punks in the seventies, and now it's where Made in Chelsea is filmed. The road remains fashionable and funky. It has a great variety of shops, from the iconic Peter Jones department store and international fashion in the recently built Duke of York’s Square, all at the Sloane Square end, to more independent shops towards World's End. Don’t give up where there’s a break in the shops – there are many unique retailers in the next section of the street. Overall it’s a stress-free place where you can sit in a pavement café, pub or restaurant and absorb the atmosphere as well as shop.

Specialist shopsGreen and Stone for artist’s materials, interior designer Tricia Guild’s Designer’s Guild, Bourbon Hanby antiques centre, Limelight original movie posters, Rococo Chocolates for handmade artisan chocolate, Blue Velvet and French Sole for classic pumps, the Blue Bird shop, restaurant and café on the site of the Bluebird Garage that land speed record holder Donald Campbell named his cars after, and Vivienne Westwood’s World’s End shop with its surreal clock.  Duke of York Square Fine Food Market operates on Saturdays in Duke of York Square.

People spotting: the 60s hippy chicks, 70s punks and mohicans may have gone now, but people do seem to be more beautiful here, and the rich and famous almost go unnoticed. Look out for newly married couples posing for photos on the steps of Chelsea Registry Office, they could well be celebrities.

Trivia: Christian the Lion lived in a furniture shop called Sophisticat on Kings Road in 1969. He was eventually returned to the wild by his owners and the YouTube clip of their reunion a year later is one of the most frequent downloads of all time.