Get home safely is the message to clubbers and late night revellers in the Royal Borough of Kensington and Chelsea
We have launched the campaign to promote road safety after statistics for killed and seriously injured pedestrians showed a higher number of night-time casualties occurred in the borough than other central London authorities.
Entitled Get Home Safely, it is in response to figures from 2010 to 2013 that show that over a quarter of pedestrian KSI* casualties occur between 11pm and 3am, the majority of these are on Friday or Saturday nights. A high number of the casualties were impaired by alcohol and over half are aged between 20 and 29 years.
Councillor Tim Coleridge, the Council’s Cabinet Member for Transport said: “we want people to come and enjoy the multitude of excellent night time attractions in the Royal Borough but we ask that they take extra care on their journey home. We are also urging people driving through the borough late at night to be alert for pedestrians even if the roads are otherwise quiet.”
The hard-hitting campaign will be featured on bus backs and at tube stations that are most commonly used by people on a night out.
To launch the campaign the Council is offering people the opportunity to show their support by wearing a Get Home Safely t-shirt. The first 50 people to tweet ‘#roadhug’ to @rbkc or to fill in our poll at http://www.roadhug.org/ will win a Get Home Safely t-shirt. All entrants will have the chance to win one of three Tastecard annual memberships.
The Royal Borough has met road safety targets set by the Mayor of London but we are still constantly working with community partners including the Metropolitan Police, schools, youth groups and businesses, to make our roads safer.
In our draft Local Implementation Plan for 2011-2014, we set ourselves a target to reduce deaths and serious injuries on our roads by 33 per cent. The key to achieving this target is having good information about road casualties in the borough – not just where collisions are taking place, but how, and looking at the details of those who are being injured, and those who are driving the “other vehicle”.
For information on the challenges we face, and how we intend to deal with them, see our Road Safety Strategy:
Download our Road Safety Strategy [PDF] (large file size 3Mb)
For information about road safety in schools, visit the Junior road safety page.
The Metropolitan Police record all road traffic collisions in the Royal Borough which result in personal injury. This data is passed on to the Council by Transport for London and assessed by our Road Safety Team.
Download the Collision Statistics Summary 2011 [PDF] (file size 118Kb)
If you would like specific information about road collisions in your area please email us at: firstname.lastname@example.org or call us on tel: 020 7361 2104.
Motorcycle and scooter safety
Residents and those who work in the borough can take advantage of a free Bikesafe motorcycle skills day by contacting email@example.com before booking or by calling 020 7361 3628.
- visit the Bikesafe London website for further information
Successfully completing the course will entitle you to access the reduced price motorcycle permit scheme.