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6)

Brightness limit The maximum steady brightness of the illumination of the advertisement shall not exceed 300 candelas per square metre.
Reason - To accord with policy CR4 of the Local Plan 2019 as an advertisement of greater brightness would be unduly obtrusive and would be detrimental to the amenity of the area.

7)

No dynamic images The advertisement(s) shall not at any time display dynamic images.
Reason - To safeguard local visual and residential amenity/ to prevent the distraction of road users in the vicinity in accordance with Policy CR4 of the Local Plan 2019.

8)

Frequency of adverts The advertisement shall change no more frequently than once every 10 seconds and shall not include any animation or exposed cathode tubing.
Reason - To ensure acceptable impact upon public safety and the amenity of the area, and to accord with Policies CL1, CL2, CL3 and CR4 of the Local Plan.

9)

Intervals between advertisements The interval between advertisements shall take place over a period no greater than one second; the complete screen shall change with no visual effects (including swiping or other animated transition methods) between displays and the display shall include a mechanism to freeze the image in the event of a malfunction.
Reason - To ensure acceptable impact upon public safety and the amenity of the area, and to accord with Policies CL1, CL2, CL3 and CR4 of the Local Plan.

10)

Hours of illumination The advertisements shall not be illuminated between 23:00 hours and 07:00 hours the following day.
Reason - To accord with policy CR4 of the Local Plan 2019 as illumination outside these hours would be unduly obtrusive and would be detrimental to the amenity of the area.

1)

Enforcement of Conditions (PP)
Your attention is drawn to the Conditions of this Permission and to the Council's powers of enforcement, including the power to serve a Breach of Condition Notice under the Town and Country Planning Act 1990, as amended. All Conditions must be complied with. If you wish to seek to amend a Condition you should apply to do so under s.73 of the Act, explaining why you consider it is no longer necessary, or possible, to comply with a particular condition.

2)

GTD/No pre-app/Est.Guid/No amend reqd
To assist applicants in finding solutions to problems arising in relation to their development proposals the Local Planning Authority has produced planning policies, and provided written guidance, all of which are available on the Council's website, and which has been followed in this instance.