Planning Search

1)

By reason of its size, siting the proposed illuminated PVC advertisement would result in a large conspicuous and discordant intrusion into the street scene. Due to its height and prominent location it would appear unduly dominant and would detract from the views from the east and west along Notting Hill Gate, diverting attention from the high quality townscape of the area. As such, the proposal would fail to preserve or enhance the character and appearance of the Conservation Area and neighbouring conservation areas. It would be contrary to policies CL3, CL11 and CR4 of the Local Plan, and would be contrary to the National Planning Policy Framework.

1)

Policies of Particular Relevance
You are advised that this application was determined by the Local Planning authority with regard to Development Plan policies including relevant policies contained within the London Plan 2015 (Consolidated with Alterations since 2011); the Consolidated Local Plan 2015 and the 'Saved' policies of the Unitary Development Plan adopted 25 May 2002.

2)

Refused/No pre-app or discussion
To assist applicants in finding solutions to problems arising in relation to their development proposals the Local Planning Authority has produced planning policies, and provided written guidance, all of which are available on the Council's website. A pre-application advice service is also offered. In this case the proposal does not comply with guidance and policies. No pre-application discussions were entered into, but the Council is ready to enter into discussions with the applicants through the advice service to assist in the preparation of any new planning application.