Planning Search

1)

The proposed advertisement and its associated supporting structure, by reason of its height, scale, bulk and proximity to residential properties to the south of the site, would have an unexpected, conspicuous, discordant and dominant impact on the landscape, to the detriment of the visual amenity of the area for occupiers of those residential flats and motorists travelling westbound on the A40 (Westway). The proposal would therefore be contrary to paragraph 67 of the National Planning Policy Framework and policy CR4(f) of the Core Strategy 2010.

1)

Refused despite pre-app advice
To assist applicants in finding solutions to problems arising in relation to their development proposals the Local Planning Authority has produced planning policies, and provided written guidance, all of which are available on the Council's website, and offers a pre-application advice service. Pre-application advice was sought and provided. The Council is ready to enter into discussions with the applicants through the advice service to assist in the preparation of a new planning application.

2)

Policies of Particular Relevance
You are advised that this application was determined by the Local Planning authority with regard to Development Plan policies including relevant policies contained within the London Plan Spatial Development Strategy for Greater London adopted July 2011; the Core Strategy adopted 8 December 2010 and the 'Saved' policies of the Unitary Development Plan adopted 25 May 2002.