1)
The proposed advertisement fails to show consideration for the character and appearance of the neighbouring building at 46-48 Notting Hill Gate, London W11 3HZ and the overall streetscene of the area and by virtue of its size, location and overall design which would be detrimental to the visual amenity of this busy and prominent junction and harmful to this part of the Pembridge Conservation Area. The proposal is as such contrary to 'saved' Policies CD27, CD50, CD51, CD57, CD58, CD61, CD62, CD76(a) and CD94 of the Unitary Development Plan 2004, as amended.