1)
The fascia sign, by reason of inappropriate materials and finishes, appears incongruous and visually dominant and fails to preserve or enhance the character or appearance of the Kensington Conservation Area, contrary to policies contained in the Core Strategy, adopted 2010, in particular policies CL1, CL2, CL3 and CR4, saved policies of the Unitary Development Plan, adopted May 2002, in particular policy CD63, and the Shopfront Design Guide Supplementary Planning Document, adopted November 2011.