1)
The shop front, by reason of its detailed design and inappropriate materials, would fail to preserve or enhance the character or appearance of the Kensington Conservation Area and would result in an incongruous shop front within the Notting Hill Gate District Shopping Centre. The proposal is therefore contrary to the development plan, in particular Policies, CL1, CL2, CL3 and CL6 of the Core Strategy, adopted December 2010, saved policies of the Unitary Development Plan, adopted May 2002, in particular policy CD63,the Shopfront Design Guide Supplementary Planning Document, adopted November 2011; and the Kensington Conservation Area Proposals Statement.