1)
The proposals would result in a double-storey upward extension on the building which, due to its form, profile, architectural design, size and scale would fail to respect the existing context, character and appearance of the host building, terrace group and the wider Pembridge Conservation Area. There are no public benefits that would outweigh the harm that would be caused and therefore the proposal would fail to preserve or enhance the character and appearance of the Pembridge Conservation Area and would be contrary to policies CL1, CL2, CL3, CL6, CL8 and CL11 of the Local Plan 2019 and the requirements as set out in the NPPF.