1)
The proposed advertisement, due to its size and position would be unduly dominant and would detract from the high quality appearance of the streetscene of Kensington High Street including its listed buildings. This harm would be exacerbated by the external illumination. The advert would fail to preserve or enhance the character or appearance of the Conservation Area and neighbouring conservation areas, and would be harmful to visual amenity. It would be contrary to policies CL3, CL11 and CR4 of the Consolidated Local Plan, and would be contrary to the National Planning Policy Framework.