1)
The freestanding signage by virtue of its location, size and design results in substantial harm to the visual amenity of the setting of the grade II listed building, terrace which it forms part of, Norland Conservation Area contrary to policies CL1, CL2, CL3, CL4, CL6 and CR4 of the Council's Core Strategy, policy CD63 of the Unitary Development Plan adopted May 2002.