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1)

The proposal would fail to provide the maximum amount of affordable housing and would thus conflict with Local Plan policy CH2 and London Plan policies 3.3, 3.4 and 3.12.

2)

The proposal is for a very large dwelling which would fail to optimise the number of residential units on site. As such the proposal would conflict with Local Plan policy CH1 and London Plan policy 3.4.

3)

By virtue of its bulk, location and symmetry the proposed northern elevation would fail to preserve or enhance the character or appearance of the conservation area, the setting of the listed building and the appearance of the individual property. As such the proposal would conflict with Local Plan policies CL1, CL2, CL3, CL9 and CL11 as well as the recommendations of the Ladbroke Conservation Area Appraisal.

1)

Policies of Particular Relevance
You are advised that this application was determined by the Local Planning authority with regard to Development Plan policies including relevant policies contained within the London Plan 2015 (Consolidated with Alterations since 2011); the Consolidated Local Plan 2015 and the 'Saved' policies of the Unitary Development Plan adopted 25 May 2002.

2)

Refused despite pre-app advice
To assist applicants in finding solutions to problems arising in relation to their development proposals the Local Planning Authority has produced planning policies, and provided written guidance, all of which are available on the Council's website, and offers a pre-application advice service. Pre-application advice was sought and provided. Unfortunately, this advice was not adhered to. Nevertheless, the Council is ready to enter into discussions with the applicants through the advice service to assist in the preparation of a new planning application.