1)
Due to its form, profile, architectural design, size, scale and positioning, the proposed roof structure and formalisation of the roof terrace would form an unsympathetic addition at roof level which would be highly visible, failing to preserve or enhance the character and appearance of the Ladbroke Conservation Area, without providing public benefit to outweigh the harm. As such, the proposal is contrary to CL1, CL2, CL3, CL8 and CL11 of the Local Plan and the requirements as set out in the NPPF.