1)
The development, by reason of its appearance and detailing would result in an overly grandiose building of an inappropriate appearance and style in relation to its near neighbours, failing to preserve or enhance the character and appearance of the Campden Hill Road streetscene and wider Kensington Conservation Area and the views enjoyed within it, contrary to the policies of the Local Plan 2019, in particular policies CL1, CL2, CL3, CL6, CL9 and CL11 and the NPPF.