The proposed restaurant within Class A3, would, it is considered, result in the loss of a retail unit in the core frontage of the Fulham Road West Principal Shopping Centre, which would detract from the vitality, viability, and function of the shopping centre and result in a further imbalance between retail and non retail uses within the centre, create additional stress to the parking in the immediate area, contrary to the Council's policies, as contained in the Unitary Development Plan, in particular the "Shopping" chapter and Policies S1, S6, S14 and S15.