Planning Search

1)

By reason of its size and siting the proposed advertisement would result in a large discordant intrusion upon the street scene. Due to its height and prominent location it would appear unduly dominant and would detract from the views along Portobello Road, diverting attention from the high-quality townscape of the area. Any benefit to the local community would not be sufficient to outweigh or justify the visual harm caused. As such, the proposal would fail to preserve or enhance the character and appearance of the Ladbroke Conservation Area. It would be contrary to policies CL3, CL11 and CR4 of the Local Plan 2019, and would be contrary to the National Planning Policy Framework.

1)

Refused despite pre-app advice
To assist applicants in finding solutions to problems arising in relation to their development proposals the Local Planning Authority has produced planning policies, and provided written guidance, all of which are available on the Council's website, and offers a pre-application advice service. Pre-application advice was sought and provided. Unfortunately, this advice was not adhered to. Nevertheless, the Council is ready to enter into discussions with the applicants through the advice service to assist in the preparation of a new planning application.