Planning Search

1)

The proposed advertisement, by reason of its excessive size, scale, height, and siting in a prominent location, would appear unduly prominent and dominant along Portobello Road. Consequently, the advertisement would cause visual intrusion to the street scene, divert attention from the townscape of the surrounding area and adversely harm the visual amenity of the streetscape and enjoyed by neighbouring occupiers, contrary to policies CL1, CL2, CR4 and CL11 of the Local Plan 2019 and contrary to the National Planning Policy Framework.

1)

Refused/No pre-app or discussion
To assist applicants in finding solutions to problems arising in relation to their development proposals the Local Planning Authority has produced planning policies, and provided written guidance, all of which are available on the Council's website. A pre-application advice service is also offered. In this case the proposal does not comply with guidance and policies. No pre-application discussions were entered into, but the Council is ready to enter into discussions with the applicants through the advice service to assist in the preparation of any new planning application.

2)

Policies of Particular Relevance
You are advised that this application was determined by the Local Planning authority with regard to Development Plan policies including relevant policies contained within the London Plan, Local Plan 2019, and Neighbourhood Plans where relevant.