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The existing building provides a positive contribution to the character and the appearance of the Kensington Conservation Area. The proposed demolition would amount to less than substantial harm to the conservation area and the new building would provide insufficient public benefits to outweigh that harm. The development would fail to preserve or enhance the character or appearance of the conservation area, and would be contrary to policies of the development plan in particular policies CL1 and CL3 of the Consolidated Local Plan.

1)

Policies of Particular Relevance
You are advised that this application was determined by the Local Planning authority with regard to Development Plan policies including relevant policies contained within the London Plan 2015 (Consolidated with Alterations since 2011); the Consolidated Local Plan 2015 and the 'Saved' policies of the Unitary Development Plan adopted 25 May 2002.

2)

Refused despite pre-apps and discussions
To assist applicants in finding solutions to problems arising in relation to their development proposals the Local Planning Authority has produced planning policies, and provided written guidance, all of which are available on the Council's website, and offers a pre-application advice service. In this case pre-application advice was sought and provided.