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1)

The proposed development, by reason of the hybrid roof profile and consequent detailing of the rear elevation, would result in an incongruous form of development which would be visually intrusive and dominant, and as such fails to preserve or enhance the character or appearance of the surrounding Chelsea Conservation Area contrary to Consolidated Local Plan policies CL1, CL2, CL3, CL11 and the guidance within the Chelsea Conservation Area Appraisal.

2)

In the absence of a satisfactory s106 agreement to secure ineligibility from obtaining a car parking permit, the proposed development would put undue pressure on on-street car parking and would therefore be contrary to the policies contained in the Consolidated Local Plan, in particular policy CT1 and the guidance contained in the Transport and Streets Supplementary Planning Document.

1)

Policies of Particular Relevance
You are advised that this application was determined by the Local Planning authority with regard to Development Plan policies including relevant policies contained within the London Plan 2015 (Consolidated with Alterations since 2011); the Consolidated Local Plan 2015 and the 'Saved' policies of the Unitary Development Plan adopted 25 May 2002.

2)

Refused/No pre-app or discussion
To assist applicants in finding solutions to problems arising in relation to their development proposals the Local Planning Authority has produced planning policies, and provided written guidance, all of which are available on the Council's website. A pre-application advice service is also offered. In this case the proposal does not comply with guidance and policies. No pre-application discussions were entered into, but the Council is ready to enter into discussions with the applicants through the advice service to assist in the preparation of any new planning application.