1)
The upvc illuminated banner sign, in terms of its size, design and sitting is insensitive and detrimental to the amenity of the immediate area and street, adding clutter and visual confusion to the appearance of the buildings and street scene, detracting from the quality of the townscape in particular the surrounding listed buildings and as a result of its sitting, size and illumination is injurious to amenity and constitutes a danger to public safety and is therefore contrary to the Council's Policies as stated in the Council's Unitary Development Plan, in particular, Policy CD76.