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Property details

Case reference: CA/02/00149
Address: Swallow International Hotel, 147C/149, Cromwell Road, London, SW5 0TH
Ward: Courtfield
Polling district: 06
Listed Building Grade: N/A
Conservation area: N/A

Applicant details

Applicant's name: Whitbread Hotel Company,
Applicant company name: J.C. Decaux,
Contact address: 991 Great West Road, Brentford, TW8 9DN

Proposal details

Application type: CA (Control of Advert)
Proposed development The erection and display of an internally illuminated scrolling 48 sheet hoarding, 1.5m above ground level
Date received: 21 Jan 2002
Registration date:
(Statutory start date) 		25 Jan 2002
Application status: Appeal Decided
Target date for decision: 22 Mar 2002

Decision details

This case has not yet been decided.

Decision: Grant Planning Permission/Consent
Decision date: 20 Mar 2002
Conditions and reasons:

6)

The maximum limit of luminance of the illuminted advertisement hereby approved shall not exceed 400 candela per square metre.
Reason - An advertisement of greater brightness would be unduly obstrusive and would be detrimental to the amenities of the area.

7)

Prior to the display of the advertisement hereby approved, the existing 'ultravision' hoarding on the site shall be permanently removed from the site.
Reason - To prevent the proliferation of advertisements on this site, and because the proposal is a replacement for the existing hoarding.
Informatives:

Committee details

Decision by:

Appeal details

This case has not been appealed.

Planning Inspectorate reference number: H/02/1102827
Appeal received: 31 Oct 2002
Appeal type: CAN (Control of Advert Non-Determination)
Appeal procedure: WR (Written Representations)
Appeal start date: 11 Nov 2002
Deadline for comments to be received by the Planning Inspectorate: 02 Dec 2002
Appeal decision: ALL
Appeal decision date: 27 Jan 2003

Contact details

Planning case officer:
Planning team:
Email: [email protected]
Telephone: 020 7361 3012

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